{"id":12993,"date":"2026-04-29T21:19:49","date_gmt":"2026-04-29T21:19:49","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/incrementality\/new-report-set-up"},"modified":"2026-04-29T21:33:36","modified_gmt":"2026-04-29T21:33:36","slug":"new-report-set-up","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/incrementality\/new-report-set-up","title":{"rendered":"New Report Set Up"},"content":{"rendered":"\n<p>Choose how you want to analyze campaign impact, then configure campaign inputs, dates, and optimization settings to generate the report results and incremental model.<\/p>\n\n\n\n<p>Instructions for generating a Incrementality Report and Model. Follow the steps for initial setup below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the Incrementality Tab<\/li>\n\n\n\n<li>Click the New Report button<\/li>\n\n\n\n<li>Give the report a name<\/li>\n\n\n\n<li>Select the Advertiser to run the analysis on<\/li>\n\n\n\n<li>Select the Campaign(s) within the chosen Advertiser.\n<ul class=\"wp-block-list\">\n<li>If no campaigns are selected, all campaigns will be included.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the Line(s) within the chosen Campaign(s).\n<ul class=\"wp-block-list\">\n<li>If no lines are selected, all lines will be included.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the Optimization Type:\n<ul class=\"wp-block-list\">\n<li>Conversions\n<ul class=\"wp-block-list\">\n<li>If selected, choose the conversion pixel to be used for optimization.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Clicks<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the analysis Start Date.<\/li>\n\n\n\n<li>Select the analysis End Date.<\/li>\n\n\n\n<li>Enter the desired lookback window (in days). \n<ul class=\"wp-block-list\">\n<li>Default is 30 days.<\/li>\n\n\n\n<li>This defines how far back the model will attribute conversions or clicks to ad exposure.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the Analysis Mode:\n<ul class=\"wp-block-list\">\n<li>Fast: Runs quickly using a smaller sample size for directional insights with lower statistical confidence.<\/li>\n\n\n\n<li>Balanced: Provides a balance between speed and statistical reliability, suitable for most analyses.<\/li>\n\n\n\n<li>Thorough: Uses the largest sample and most rigorous evaluation for maximum accuracy and highest statistical confidence.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Click the Save Report button.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-29-142601-1024x696.png\" alt=\"\" class=\"wp-image-12994\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-29-142601-1024x696.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-29-142601-300x204.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-29-142601-768x522.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-29-142601.png 1144w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Key Notes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requires campaign delivery and pixel fires or clicks to measure incrementality<\/li>\n\n\n\n<li>Uses exposed vs. control methodology to train a model that classifies ZIP-level performance<\/li>\n\n\n\n<li>Outputs are directly usable for targeting, budget allocation, and real-time bidding strategies<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":12696,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12993","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12993"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12993\/revisions"}],"predecessor-version":[{"id":12999,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12993\/revisions\/12999"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12696"}],"next":[{"title":"Report Results","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/incrementality\/report-results","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/13000"}],"prev":[{"title":"Incrementality Overview","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/incrementality\/incrementality-overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12989"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12993"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}