{"id":12851,"date":"2026-04-28T14:36:26","date_gmt":"2026-04-28T14:36:26","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/audience\/overview"},"modified":"2026-04-28T15:12:16","modified_gmt":"2026-04-28T15:12:16","slug":"overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/audience\/overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"331\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-28-073744.png\" alt=\"\" class=\"wp-image-12854\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-28-073744.png 1025w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-28-073744-300x97.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-28-073744-768x248.png 768w\" sizes=\"auto, (max-width: 1025px) 100vw, 1025px\" \/><\/figure>\n\n\n\n<p>The Audience model uses demographic regression and persona clustering to understand who is most likely to convert. It identifies which census-based features are predictive of performance and groups users into distinct audience segments.<\/p>\n\n\n\n<p>The Demographics tab highlights which attributes drive conversions, along with scored ZIP codes and lookalike expansion targets. The Personas tab segments audiences into clusters with shared characteristics and geographic distribution.<\/p>\n\n\n\n<p>Model outputs include scored ZIPs and lookalike ZIPs, which can be directly and easily applied to campaigns to inform real-time bidding and audience targeting strategies.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":12695,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12851","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12851"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12851\/revisions"}],"predecessor-version":[{"id":12856,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12851\/revisions\/12856"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12695"}],"next":[{"title":"New Report Set Up","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/audience\/new-report-set-up","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12852"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12851"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}