{"id":12726,"date":"2026-04-27T18:13:07","date_gmt":"2026-04-27T18:13:07","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/setup"},"modified":"2026-08-17T14:19:24","modified_gmt":"2026-08-17T14:19:24","slug":"new-report-set-up","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/new-report-set-up","title":{"rendered":"New Report Set Up"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instructions for generating a Targeting Report\/Model. Follow the steps below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the Targeting Tab.<\/li>\n\n\n\n<li>Click New Report button.<\/li>\n\n\n\n<li>Give the report\/model a name.<\/li>\n\n\n\n<li>Select the Advertiser to run the analysis on.<\/li>\n\n\n\n<li>Select the Campaign(s) within the chosen Advertiser. \n<ul class=\"wp-block-list\">\n<li>If no campaigns are selected, all campaigns will be included.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the Line(s) within the chosen Campaign(s). \n<ul class=\"wp-block-list\">\n<li>If no lines are selected, all lines will be included.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the Optimization Type:\n<ul class=\"wp-block-list\">\n<li>Conversions\n<ul class=\"wp-block-list\">\n<li>If selected, choose the conversion pixel to be used for optimization.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Clicks<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the analysis Start Date.<\/li>\n\n\n\n<li>Select the analysis End Date.<\/li>\n\n\n\n<li>Enter the desired lookback window (in days). \n<ul class=\"wp-block-list\">\n<li>Default is 30 days.<\/li>\n\n\n\n<li>This defines how far back the model will attribute conversions or clicks to ad exposure.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select what Bid Request Fields are used. \n<ul class=\"wp-block-list\">\n<li>Only the checked fields are considered when the model is built. Unchecking one removes it from the regression entirely, so it can never influence a bid.<\/li>\n\n\n\n<li>All are checked by default, but users can make it customizable.<\/li>\n\n\n\n<li>Fields list:\n<ul class=\"wp-block-list\">\n<li>Geography:\n<ul class=\"wp-block-list\">\n<li>Region \/ State<\/li>\n\n\n\n<li>ZIP Code<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Inventory:\n<ul class=\"wp-block-list\">\n<li>Publisher<\/li>\n\n\n\n<li>App Bundle<\/li>\n\n\n\n<li>Deal ID<\/li>\n\n\n\n<li>Site Domain<\/li>\n\n\n\n<li>Exchange<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Content\n<ul class=\"wp-block-list\">\n<li>Channel<\/li>\n\n\n\n<li>Series<\/li>\n\n\n\n<li>Title<\/li>\n\n\n\n<li>Genre<\/li>\n\n\n\n<li>Network<\/li>\n\n\n\n<li>Livestream<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Device\n<ul class=\"wp-block-list\">\n<li>Device Type<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Time\n<ul class=\"wp-block-list\">\n<li>Day of Week<\/li>\n\n\n\n<li>Hour<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Operating System<\/li>\n\n\n\n<li>Browser<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select what the Inventory Scope is. \n<ul class=\"wp-block-list\">\n<li>This looks at which impressions the model learns from. This is different from the fields above: unchecking a field removes it from the model, while unchecking inventory here removes those impressions from the analysis entirely \u2014 they influence no score, and the campaign average every score is compared against is calculated without them. No filter = the model trains on all inventory.<\/li>\n\n\n\n<li>Exchanges\n<ul class=\"wp-block-list\">\n<li>Display \/ App\n<ul class=\"wp-block-list\">\n<li>Index<\/li>\n\n\n\n<li>Microsoft<\/li>\n\n\n\n<li>DV+<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Video \/ CTV\n<ul class=\"wp-block-list\">\n<li>Magnite<\/li>\n\n\n\n<li>Freewheel<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Audio\n<ul class=\"wp-block-list\">\n<li>Triton<\/li>\n\n\n\n<li>Adswizz<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Device Types\n<ul class=\"wp-block-list\">\n<li>Desktop\n<ul class=\"wp-block-list\">\n<li>Personal Computer<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Mobile\n<ul class=\"wp-block-list\">\n<li>Phone<\/li>\n\n\n\n<li>Mobile \/ Tablet (generic) <\/li>\n\n\n\n<li>Tablet<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>TV\n<ul class=\"wp-block-list\">\n<li>Connected TV<\/li>\n\n\n\n<li>Set Top Box<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Other\n<ul class=\"wp-block-list\">\n<li>Connected Device<\/li>\n\n\n\n<li>Unknown \/ Not Provided<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Choose whether the report should run once or repeat on a schedule.\n<ul class=\"wp-block-list\">\n<li>Run once builds a single report.<\/li>\n\n\n\n<li>Schedule re-runs it on the chosen cadence \u2014 each run retrains the model, replaces the live model in S3 when Replace the live model each run is enabled, and is saved as a new run grouped under this report.\n<ul class=\"wp-block-list\">\n<li>Rerun Interval:\n<ul class=\"wp-block-list\">\n<li>Weekly<\/li>\n\n\n\n<li>Every 2 Weeks<\/li>\n\n\n\n<li>Monthly<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Rerun Day of Week:\n<ul class=\"wp-block-list\">\n<li>Monday<\/li>\n\n\n\n<li>Tuesday<\/li>\n\n\n\n<li>Wednesday<\/li>\n\n\n\n<li>Thursday<\/li>\n\n\n\n<li>Friday<\/li>\n\n\n\n<li>Saturday<\/li>\n\n\n\n<li>Sunday<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Replace the live model each run checkbox\n<ul class=\"wp-block-list\">\n<li>On: each run&#8217;s new model overwrites the live model so it goes live automatically.<\/li>\n\n\n\n<li>Off: runs still produce reports and archived models, but the live model is left untouched.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Click the Save Report button.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-1024x708.png\" alt=\"\" class=\"wp-image-12716\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-1024x708.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-300x207.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-768x531.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617.png 1034w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Additional Notes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure selected campaigns and lines have sufficient data for reliable analysis.\n<ul class=\"wp-block-list\">\n<li>Recommended: ~2,000 conversions for stable model performance.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The lookback window should align with typical user conversion behavior.<\/li>\n\n\n\n<li>Once the report and model are generated, view the results. Users can also edit the report and models setup and rerun the report.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":12694,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-12726","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12726"}],"version-history":[{"count":11,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12726\/revisions"}],"predecessor-version":[{"id":14524,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12726\/revisions\/14524"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12694"}],"next":[{"title":"Report Results","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/report-results","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12727"}],"prev":[{"title":"Targeting Overview","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/targeting-overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12725"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12726"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}