{"id":12726,"date":"2026-04-27T18:13:07","date_gmt":"2026-04-27T18:13:07","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/setup"},"modified":"2026-04-27T18:16:20","modified_gmt":"2026-04-27T18:16:20","slug":"new-report-set-up","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/new-report-set-up","title":{"rendered":"New Report Set Up"},"content":{"rendered":"\n<p>Instructions for generating a Targeting Report and Model. Follow the steps below:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the Targeting Tab.<\/li>\n\n\n\n<li>Click New Report button.<\/li>\n\n\n\n<li>Give report a name.<\/li>\n\n\n\n<li>Select the Advertiser to run the analysis on.<\/li>\n\n\n\n<li>Select the Campaign(s) within the chosen Advertiser. \n<ul class=\"wp-block-list\">\n<li>If no campaigns are selected, all campaigns will be included.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the Line(s) within the chosen Campaign(s). \n<ul class=\"wp-block-list\">\n<li>If no lines are selected, all lines will be included.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the Optimization Type:\n<ul class=\"wp-block-list\">\n<li>Conversions\n<ul class=\"wp-block-list\">\n<li>If selected, choose the conversion pixel to be used for optimization.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Clicks<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the analysis Start Date.<\/li>\n\n\n\n<li>Select the analysis End Date.<\/li>\n\n\n\n<li>Enter the desired lookback window (in days). \n<ul class=\"wp-block-list\">\n<li>Default is 30 days.<\/li>\n\n\n\n<li>This defines how far back the model will attribute conversions or clicks to ad exposure.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Click the Save Report button.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-1024x708.png\" alt=\"\" class=\"wp-image-12716\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-1024x708.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-300x207.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617-768x531.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-095617.png 1034w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Additional Notes<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure selected campaigns and lines have sufficient data for reliable analysis.\n<ul class=\"wp-block-list\">\n<li>Recommended: ~2,000 conversions for stable model performance.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The lookback window should align with typical user conversion behavior.<\/li>\n\n\n\n<li>Once the report and model are generated, view the results. Users can also edit the report and models setup and rerun the report.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":12694,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12726","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12726"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12726\/revisions"}],"predecessor-version":[{"id":12734,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12726\/revisions\/12734"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12694"}],"next":[{"title":"Report Results","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/report-results","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12727"}],"prev":[{"title":"Overview","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12725"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12726"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}