{"id":12725,"date":"2026-04-27T18:13:00","date_gmt":"2026-04-27T18:13:00","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/overview"},"modified":"2026-04-28T14:38:25","modified_gmt":"2026-04-28T14:38:25","slug":"overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"327\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-094153.png\" alt=\"\" class=\"wp-image-12711\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-094153.png 1022w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-094153-300x96.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-27-094153-768x246.png 768w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n\n\n\n<p>The Targeting model analyzes campaign performance to identify which variables and combinations are most strongly driving conversions. It surfaces patterns across inventory, geography, device, and time to help optimize how and where ads are delivered.<\/p>\n\n\n\n<p>Model outputs can be directly applied to campaigns to improve real-time bidding and delivery efficiency.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":12694,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12725","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12725"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12725\/revisions"}],"predecessor-version":[{"id":12728,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12725\/revisions\/12728"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12694"}],"next":[{"title":"New Report Set Up","link":"https:\/\/wiki.pontiac.media\/?docs=analytics-documentation\/targeting\/new-report-set-up","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12726"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12725"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}