{"id":12427,"date":"2026-03-23T15:42:44","date_gmt":"2026-03-23T15:42:44","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/mcp\/overview"},"modified":"2026-03-23T16:35:20","modified_gmt":"2026-03-23T16:35:20","slug":"overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/mcp\/overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">What is Pontiac MCP?<\/h4>\n\n\n\n<p>Pontiac MCP (Model Context Protocol) is a secure integration that allows ChatGPT and Claude Code to connect directly to the Pontiac DSP platform.<\/p>\n\n\n\n<p>It enables users to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>View and manage advertisers, campaigns, and lines<\/li>\n\n\n\n<li>Pull performance data and pacing insights<\/li>\n\n\n\n<li>Create and update campaigns, creatives, and targeting<\/li>\n\n\n\n<li>Explore inventory, deals, and audiences<\/li>\n<\/ul>\n\n\n\n<p>In short: it lets you operate Pontiac using natural language inside ChatGPT or Claude Code instead of navigating the UI manually.<\/p>\n\n\n\n<p>Once connected, you can ask ChatGPT things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cShow me campaigns that are under pacing\u201d<\/li>\n\n\n\n<li>\u201cCreate a new CTV campaign for $10K in California\u201d<\/li>\n\n\n\n<li>\u201cWhat\u2019s my spend this week by campaign?\u201d<\/li>\n<\/ul>\n\n\n\n<p>This turns ChatGPT into a hands-on campaign management assistant.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":12425,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12427","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12427"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12427\/revisions"}],"predecessor-version":[{"id":12429,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12427\/revisions\/12429"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12425"}],"next":[{"title":"ChatGPT Setup","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/mcp\/chatgpt-setup","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12428"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12427"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}