{"id":12330,"date":"2026-02-10T16:20:43","date_gmt":"2026-02-10T16:20:43","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/upload-first-party-audio-ads"},"modified":"2026-02-10T17:49:05","modified_gmt":"2026-02-10T17:49:05","slug":"first-party-audio-creatives","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/first-party-audio-creatives","title":{"rendered":"First Party Audio Creatives"},"content":{"rendered":"\n<p>Release Date: February 10th, 2026<\/p>\n\n\n\n<p>On the Bidder, Pontiac has added support for a First Party creative option for Audio creatives.<\/p>\n\n\n\n<p>Navigate to Advertiser > Creatives > Click the New Creative button. On the New Creative window, select First Party Audio as the Creative Type, enter a Creative Name, then choose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duration: 5, 10, 15, 30, 45, 60, 75, or 90 seconds<\/li>\n\n\n\n<li>Creative Weight: 1\u201310<\/li>\n\n\n\n<li>Enter Click URL<\/li>\n<\/ul>\n\n\n\n<p>Select the audio creative file and upload it. Click Save to submit the creative for audit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"601\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-092704.png\" alt=\"\" class=\"wp-image-12332\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-092704.png 1001w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-092704-300x180.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-10-092704-768x461.png 768w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":12267,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12330","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12330"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12330\/revisions"}],"predecessor-version":[{"id":12334,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12330\/revisions\/12334"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12267"}],"next":[{"title":"Performance Tab Full Report Link","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/performance-tab-full-report-link","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12360"}],"prev":[{"title":"Updated Creative Tracker Message","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/updated-creative-tracker-message","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12325"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12330"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}