{"id":12278,"date":"2026-02-02T16:47:53","date_gmt":"2026-02-02T16:47:53","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/pixel-updates"},"modified":"2026-02-03T15:54:27","modified_gmt":"2026-02-03T15:54:27","slug":"pixel-updates","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/pixel-updates","title":{"rendered":"Pixel Updates"},"content":{"rendered":"\n<p>Release Date: February 2nd, 2026<\/p>\n\n\n\n<p>On the Advertiser level, where pixels are managed and created, we have updated the dialogue window to display: Pontiac Pixels can be used for Remarketing or Conversion Reporting. Each pixel will measure and report on conversions for a 30 day view and click lookback window and report out based on Cookie ID and IP address.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-080029.png\" alt=\"\" class=\"wp-image-12272\"\/><\/figure>\n\n\n\n<p>Additionally, we have added tooltips to the following fields:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create Custom Audience: Creates a Pixel IP based audience from pixel fires.<\/li>\n\n\n\n<li>Days to Live: Number of days a record remains active. Updated figure only applies to future records.<\/li>\n\n\n\n<li>Create Curation Audience: Automatically builds and delivers curated audience lists to Index based on pixel activity.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"306\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084702.png\" alt=\"\" class=\"wp-image-12281\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084702.png 798w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084702-300x115.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084702-768x294.png 768w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"333\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-085016.png\" alt=\"\" class=\"wp-image-12284\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-085016.png 799w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-085016-300x125.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-085016-768x320.png 768w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"313\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084708.png\" alt=\"\" class=\"wp-image-12282\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084708.png 801w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084708-300x117.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-02-084708-768x300.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":12267,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12278","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12278"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12278\/revisions"}],"predecessor-version":[{"id":12289,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12278\/revisions\/12289"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12267"}],"next":[{"title":"Update to API Metric Endpoints","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/update-to-api-metric-endpoints","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12286"}],"prev":[{"title":"Custom Audience Tooltip","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/february-2026\/custom-audience-tooltip","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12274"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12278"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}