{"id":12252,"date":"2026-01-13T16:26:34","date_gmt":"2026-01-13T16:26:34","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/january-2026\/reach-and-frequency-report-update"},"modified":"2026-01-13T16:28:55","modified_gmt":"2026-01-13T16:28:55","slug":"reach-and-frequency-report-update","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/january-2026\/reach-and-frequency-report-update","title":{"rendered":"Reach and Frequency Report Update"},"content":{"rendered":"\n<p>Release Date: January 13th, 2026<\/p>\n\n\n\n<p>The Reach &amp; Frequency report now includes a new column showing the count of unique cookie IDs reached. This provides additional visibility into cookie-level reach alongside existing reach and frequency metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total Impressions<\/li>\n\n\n\n<li>Unique IFAs<\/li>\n\n\n\n<li>Unique IPS<\/li>\n\n\n\n<li>New: Unique Cookies IDs<\/li>\n<\/ul>\n\n\n\n<p>These metrics are all automatically included in the reports output.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":12238,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12252","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12252"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12252\/revisions"}],"predecessor-version":[{"id":12257,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12252\/revisions\/12257"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12238"}],"next":[{"title":"ART Inventory Availability Updates","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/january-2026\/art-inventory-availability-updates","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12258"}],"prev":[{"title":"Platform Fee Metric","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/january-2026\/platform-fee-metric","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12240"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12252"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}