{"id":1219,"date":"2021-01-06T16:40:43","date_gmt":"2021-01-06T16:40:43","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1219"},"modified":"2023-12-08T19:30:04","modified_gmt":"2023-12-08T19:30:04","slug":"sensitive-categories","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/creatives\/creative-audit\/sensitive-categories","title":{"rendered":"Sensitive Categories"},"content":{"rendered":"<p>The following are categories that could trigger a sensitive flag:<\/p>\n<ul>\n<li>Alcoholic Beverages and References<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adult Store (must lead to a landing page without nudity or toys)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Paraphernalia, Pharmaceuticals and Supplements (usually accepted, but is reviewed on a case-by-case basis)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social Issues \/ makes claims\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weight Loss<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sexual Health<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliate Offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer Loans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online Games<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gambling &amp; Online Gambling \u2013 See \u2018Gambling Advertising\u2019 below<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Firearms and Weapons (Sporting Goods stores, education, accessories)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tabloid \/ Advertorial (cannot infringe on copyrights)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Underwear \/ Lingerie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strip Club \/ Gentlemen\u2019s Club<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dating<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The following is the full list of Creative types that could trigger a sensitive flag:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Creatives stating \u2018Price Match Guarantee\u2019<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Travel Deterrent<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Unsubstantiated Rare<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Underwear\/Lingerie<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Unaccredited Online Universities<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Strip Club\/ Gentlemen\u2019s Club<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Tabloid\/ Advertorial<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Creative has non-functional elements<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Offer Not Actionable on Landing Page<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Misleading Claims &#8211; Beauty and Cosmetics<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sexual Toys and Accessories<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Firearms and Weapons: Services and Education<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Firearms and Weapons: Gun Accessories<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Firearms and Weapons: Sporting Goods Stores<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Online Games &#8211; Weapons \/ Violence<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pharmaceuticals &#8211; Graphic Imagery<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Alcohol &#8211; Prohibited Content<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Alcohol &#8211; Online Sales<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Cosmetic Procedure Nudity<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Moderate Nudity<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Plastic Surgery<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Cosmetic Procedures<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Birth Control or Fertility Products<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Abortion<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Paternity Test<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> HIV home tests<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Clinical Trial Recruitment<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Medical Devices<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Dating &#8211; Sexually Explicit<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Country approved operator<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Online Cash Game<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling \u2013 Mahjong<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Software or System update<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Unbranded Creative<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Mobile App Downloads<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Horoscope or Astrology<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Download\/Watch\/Play Button<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Rotating Creative<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Undefined Borders<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Mild or Suggestive Profanity<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sweepstakes<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Educational or tools<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Penny auctions<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Non-government lottery<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Casino advertising gambling<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Scratch card site<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Sports betting<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling &#8211; Online gambling<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Mimics Facebook Interface<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Un-disclosed subscription services<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pharmaceuticals &#8211; Steroid-like supplements<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pharmaceuticals &#8211; Herbal supplements<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pharmaceuticals &#8211; Non-prescription<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Implies personal characteristics of user<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> No privacy policy<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Misleading personalization<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Blood\/Gore<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Generic Creative (Creative content does not match landing page)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Creative is a game<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> survey popup<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Fake Closing Action<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Flashing and Strobing<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Quizzes and Surveys<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> is cookie targeted<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> is remarketing<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> is behaviorally targeted<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Alcoholic Beverages and References<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Toolbars<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Gambling \u2013 Other<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Firearms and Weapons<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sexually Suggestive<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Get Rich Quick<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sexual References<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Misleading Claims<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Free Giveaways<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Consumer Loans<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Affiliate Offers<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ringtones\/Mobile Subscriptions<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Sexual Health<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Weight Loss<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Religion<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Pharmaceuticals and Supplements<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Online Games<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Dating<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Context Link Providers<\/span><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1209,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1219","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1219"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1219\/revisions"}],"predecessor-version":[{"id":9166,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1219\/revisions\/9166"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1209"}],"next":[{"title":"Creative Flagged as Sensitive","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/creatives\/creative-audit\/creative-flagged-as-sensitive","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1223"}],"prev":[{"title":"Creative Audit Overview","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/creatives\/creative-audit\/creative-audit-overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/6386"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1219"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}