{"id":12163,"date":"2025-12-01T16:31:49","date_gmt":"2025-12-01T16:31:49","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2025\/new-vast-event-trackers"},"modified":"2025-12-01T17:13:19","modified_gmt":"2025-12-01T17:13:19","slug":"new-vast-event-trackers","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2025\/new-vast-event-trackers","title":{"rendered":"New VAST Event Trackers"},"content":{"rendered":"\n<p>Release Date: December 1st, 2025<\/p>\n\n\n\n<p>Creative tracking now supports multiple VAST events in addition to Impression tracking. Users can assign a pixel to a specific video event, and the system will insert the tracker into the VAST tag when the creative is saved.<\/p>\n\n\n\n<p>Supported Event Types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impression<\/li>\n\n\n\n<li>Start<\/li>\n\n\n\n<li>First Quartile<\/li>\n\n\n\n<li>Second Quartile<\/li>\n\n\n\n<li>Third Quartile<\/li>\n\n\n\n<li>Completion<\/li>\n<\/ul>\n\n\n\n<p>Note: Only Impression events will fire for banner ads. If a banner creative includes any non-Impression trackers, a warning message will appear: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This is a banner ad that has trackers appended to track events other than impressions. These trackers will not work.<\/li>\n<\/ul>\n\n\n\n<p>Users may then choose:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Save: The system will store the trackers, but only Impression will be used.<\/li>\n\n\n\n<li>Cancel: Returns to the creative upload\/edit dialog without saving.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-091225-1024x382.png\" alt=\"\" class=\"wp-image-12169\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-091225-1024x382.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-091225-300x112.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-091225-768x286.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-01-091225.png 1153w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":12156,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12163","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12163"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12163\/revisions"}],"predecessor-version":[{"id":12170,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12163\/revisions\/12170"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12156"}],"next":[{"title":"Path to Conversion User Agent Optional Join Condition","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2025\/path-to-conversion-user-agent-optional-join-condition","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12174"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12163"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}