{"id":12053,"date":"2025-10-14T18:01:31","date_gmt":"2025-10-14T18:01:31","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2025\/cpc-metric"},"modified":"2025-10-17T15:46:31","modified_gmt":"2025-10-17T15:46:31","slug":"cpc-metric","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2025\/cpc-metric","title":{"rendered":"CPC Metric"},"content":{"rendered":"\n<p>Release Date: October 13th, 2025<\/p>\n\n\n\n<p>We had added CPC (Cost Per Click) as an optional column! CPC is calculate as: Clicks\/Total Cost. Click on the hamburger menu, to the right of the desired table and select CPC to add the column.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-083137-1024x483.png\" alt=\"\" class=\"wp-image-12084\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-083137-1024x483.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-083137-300x142.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-083137-768x362.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-083137-1536x725.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-17-083137-2048x967.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>CPC, Clicks, and CTR are all selectable in the Advertiser table, Campaigns and Creatives table on the Advertiser level, Lines and Creatives table on the Campaign level, Creatives table on the Line level, as well as the Performance tab&#8217;s tables on all levels. <\/p>\n\n\n\n<p>Note that, in Custom Reporting, when pulling a Custom Report, Clicks is a selectable report Metric. Use this to calculate CTR and CPC for your report needs.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":11929,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-12053","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12053"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12053\/revisions"}],"predecessor-version":[{"id":12086,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12053\/revisions\/12086"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11929"}],"next":[{"title":"Advance Bid Controls - Warning Message","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2025\/advance-bid-controls-warning-message","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12092"}],"prev":[{"title":"Master Seat > Sub Seats Pacing Tab","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2025\/master-seat-sub-seats-pacing-tab","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12013"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12053"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=12053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}