{"id":11997,"date":"2025-10-07T19:53:43","date_gmt":"2025-10-07T19:53:43","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2025\/curation-audience"},"modified":"2025-10-07T21:23:54","modified_gmt":"2025-10-07T21:23:54","slug":"curation-audience","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2025\/curation-audience","title":{"rendered":"Curation Audience"},"content":{"rendered":"\n<p>Release Date: October 7th, 2025<\/p>\n\n\n\n<p>We\u2019ve introduced a new Create Curation Audience feature that allows users to automatically build and deliver curated audience lists to Index based on pixel activity. The audience is generated using the Days to Live setting, which defines how far back to include IPs in each export.<\/p>\n\n\n\n<p>UI walkthrough:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a New Pixel<\/li>\n\n\n\n<li>On the Advertiser level, click the New Pixel button.<\/li>\n\n\n\n<li>Give your pixel a Name and select the Create CTV Audience.<\/li>\n\n\n\n<li>Once selected, the Create Curation Audience checkbox becomes available.<\/li>\n\n\n\n<li>Enter the desired Days to Live: This determines how many days of distinct IPs will be included when the audience is sent to Index.<\/li>\n\n\n\n<li>Save the pixel to generate the Img and JS pixel code.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130601-1024x465.png\" alt=\"\" class=\"wp-image-11999\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130601-1024x465.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130601-300x136.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130601-768x349.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130601-1536x697.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130601-2048x930.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>After saving, click into the new Curation Audience name to view details.<\/li>\n\n\n\n<li>Add any of the query string macros for additional tracking. Work with your web developer to ensure macros are implemented correctly and data is passed back as expected.<\/li>\n\n\n\n<li>Copy and paste the Pixel URL (Img or JS) code onto the desired page to begin tracking.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"652\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130920-1024x652.png\" alt=\"\" class=\"wp-image-12000\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130920-1024x652.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130920-300x191.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130920-768x489.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130920-1536x978.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-07-130920-2048x1304.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":11929,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11997","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11997"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11997\/revisions"}],"predecessor-version":[{"id":12003,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11997\/revisions\/12003"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11929"}],"next":[{"title":"Master Seat > Sub Seats Pacing Tab","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/october-2025\/master-seat-sub-seats-pacing-tab","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/12013"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11997"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}