{"id":11959,"date":"2025-10-01T15:55:40","date_gmt":"2025-10-01T15:55:40","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2025\/ctr-metric"},"modified":"2025-10-01T15:59:16","modified_gmt":"2025-10-01T15:59:16","slug":"ctr-metric","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2025\/ctr-metric","title":{"rendered":"CTR Metric"},"content":{"rendered":"\n<p>Release Date: September 30th, 2025<\/p>\n\n\n\n<p>On the Bidder, we have added CTR as an optional metric in all metric tables on the advertiser, campaign and line levels. CTR is calculated as Clicks\/Impressions * 100. Please see an example of the CTR column below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-085848-1024x342.png\" alt=\"\" class=\"wp-image-11961\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-085848-1024x342.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-085848-300x100.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-085848-768x257.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-085848-1536x514.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-01-085848-2048x685.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":11734,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11959","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11959"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11959\/revisions"}],"predecessor-version":[{"id":11962,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11959\/revisions\/11962"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11734"}],"prev":[{"title":"New Creative Error Message","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2025\/new-creative-error-message","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11898"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11959"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}