{"id":11909,"date":"2025-09-17T20:23:31","date_gmt":"2025-09-17T20:23:31","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-types"},"modified":"2026-06-02T21:10:13","modified_gmt":"2026-06-02T21:10:13","slug":"creative-types","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-types","title":{"rendered":"Creative Types"},"content":{"rendered":"\n<p>Creatives can be uploaded in the Advertiser details screen by selecting the \u2018New Creative\u2019 button. At this time the platform supports the following Creative Types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Banner\/Display:\n<ul class=\"wp-block-list\">\n<li>Banner: Hosted\n<ul class=\"wp-block-list\">\n<li>First Party Banner<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Banner: 3rd Party\n<ul class=\"wp-block-list\">\n<li>Ad Server Tag Banner<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>HTML5<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Native<\/li>\n\n\n\n<li>Audio\n<ul class=\"wp-block-list\">\n<li>Audio: Hosted\n<ul class=\"wp-block-list\">\n<li>First Party Audio<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Audio: 3rd Party\n<ul class=\"wp-block-list\">\n<li>Ad Server Tag Audio<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Video\n<ul class=\"wp-block-list\">\n<li>Video: Hosted\n<ul class=\"wp-block-list\">\n<li>First Party Videos. Pontiac hosting fee will be applied and VAST tag will be created using Kevel.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Video: 3rd Party\n<ul class=\"wp-block-list\">\n<li>Ad Server Tag Video (VAST) tags from reputable Ad Servers<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For a comprehensive walkthrough of each creative type, see here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-upload-process\/new-creative-tab\" target=\"_blank\" rel=\"noreferrer noopener\">New Creative Tab<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creatives Table<\/h4>\n\n\n\n<p>On the Advertiser, Campaign, and Line level, users can download the Creatives table. By default the following columns are included: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Status: Active or Inactive<\/li>\n\n\n\n<li>Audit Status: Approved, Pending, or Rejected<\/li>\n\n\n\n<li>ID: Creative ID<\/li>\n\n\n\n<li>Name: Creative Name<\/li>\n\n\n\n<li>Creative Type: The creative&#8217;s type: Banner: Hosted, Banner: 3rd Party, Native, Audio: Hosted, Audio: 3rd Party, Video: Hosted, and Video: 3rd Party.<\/li>\n\n\n\n<li>Weight: The creative&#8217;s weight.<\/li>\n\n\n\n<li>Imps: The amount of Impressions the creative has served and is dependent on the selected Reporting Interval.<\/li>\n\n\n\n<li>Clicks: The number of Clicks the creative has and is dependent on the selected Reporting Interval.<\/li>\n\n\n\n<li>Total Cost: The total cost of serving the creative and is dependent on the selected Reporting Interval.<\/li>\n\n\n\n<li>Revenue: The total cost, including any of the advertiser&#8217;s margin, of serving the creative and is dependent on the selected Reporting Interval.<\/li>\n\n\n\n<li>Flights Enabled: Always on or the flights that the creative is active for.<\/li>\n\n\n\n<li>CTR: The click through rate of the creative and is dependent on the selected Reporting Interval.<\/li>\n\n\n\n<li>Tag: The creative&#8217;s tag<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9800,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11909","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11909"}],"version-history":[{"count":12,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11909\/revisions"}],"predecessor-version":[{"id":13576,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11909\/revisions\/13576"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9800"}],"next":[{"title":"Creative Macros","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-macros","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10961"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11909"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}