{"id":11853,"date":"2025-09-09T15:50:55","date_gmt":"2025-09-09T15:50:55","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/campaign-vs-line-level-targeting"},"modified":"2025-09-09T15:55:10","modified_gmt":"2025-09-09T15:55:10","slug":"campaign-vs-line-level-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/campaign-vs-line-level-targeting","title":{"rendered":"Campaign vs. Line Level Targeting"},"content":{"rendered":"\n<p>Targeting settings in Pontiac can be applied at either the Campaign level and\/or the Line level. Understanding how these interact is key to ensuring your impressions remain eligible.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Intersection Rule<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign level targeting acts as a global filter for all line items under that campaign.<\/li>\n\n\n\n<li>Line level targeting applies only to the specific line.<\/li>\n\n\n\n<li>When targeting is applied at both levels, the effective targeting is the intersection of the two:\n<ul class=\"wp-block-list\">\n<li>Effective Targeting = Campaign Targeting \u2229 Line Targeting<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>This means an impression must satisfy <strong>all<\/strong> conditions applied at both levels in order to be eligible.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Best Practices<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use <strong>campaign level targeting<\/strong> when the parameter applies universally to all lines (e.g., every line must serve only in the US).<\/li>\n\n\n\n<li>Use <strong>line level targeting<\/strong> when the parameter is unique to a strategy (e.g., one line targets ZIPs in California, another in New York).<\/li>\n\n\n\n<li>Apply settings at <strong>one level only<\/strong> whenever possible, unless the intent is to explicitly restrict eligible inventory via intersection.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10746,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11853","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11853"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11853\/revisions"}],"predecessor-version":[{"id":11855,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11853\/revisions\/11855"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10746"}],"prev":[{"title":"Bid Ratios","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/bid-ratios","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11803"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11853"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}