{"id":11773,"date":"2025-09-03T16:20:02","date_gmt":"2025-09-03T16:20:02","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/bid-imp-ratios"},"modified":"2026-09-04T22:40:20","modified_gmt":"2026-09-04T22:40:20","slug":"bid-imp-ratios","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/bid-imp-ratios","title":{"rendered":"Bid\/Imp Ratios"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1024x256.png\" alt=\"\" class=\"wp-image-11741\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1024x256.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-300x75.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-768x192.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1536x384.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-2048x511.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Bid\/Imp Ratios expandable section shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time Frame: Select different time options such as 6 hours, 12 hours, 24 hours, and 48 hours.<\/li>\n\n\n\n<li>Imps to Bids Ratio: The ratio of impressions delivered to the number of bids placed. This provides insight into how frequently submitted bids result in won impressions.\n<ul class=\"wp-block-list\">\n<li>A <strong>higher ratio<\/strong> indicates that a larger share of bids are winning and converting into impressions. <\/li>\n\n\n\n<li>A <strong>lower ratio<\/strong> indicates that many bids are being submitted without winning, which may point to factors such as an uncompetitive bid price, auction competition, or deal\/inventory conditions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Bids to Eligible Bids Ratio: The ratio of bid requests seen which match targeting to the number of bids placed. This provides insight into how frequently the platform bids after a request passes targeting eligibility.\n<ul class=\"wp-block-list\">\n<li>A <strong>higher ratio<\/strong> indicates that the platform is bidding on a larger share of eligible requests. <\/li>\n\n\n\n<li>A lower ratio indicates that requests are passing targeting eligibility but are frequently being filtered out before a bid is placed. This may point to additional serving requirements such as budget or pacing constraints, creative eligibility, frequency caps, bid requirements, or other bidder-level restrictions. If delivery is being limited by pacing or budget allocation, increasing the Budget Multiplier or enabling Catch Up ASAP may help increase bid volume.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Charts can be viewed in hourly increments with selectable time ranges (6, 12, 24, and 48 hours). This provides improved transparency into campaign bidding efficiency and behavior.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":10555,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-11773","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11773"}],"version-history":[{"count":6,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11773\/revisions"}],"predecessor-version":[{"id":14409,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11773\/revisions\/14409"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10555"}],"next":[{"title":"Line Daily Performance","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/line-daily-performance","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10671"}],"prev":[{"title":"Bid Data","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/bid-data","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10670"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11773"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}