{"id":11765,"date":"2025-09-03T16:09:18","date_gmt":"2025-09-03T16:09:18","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/bid-imp-ratios"},"modified":"2026-10-08T20:47:29","modified_gmt":"2026-10-08T20:47:29","slug":"bid-imp-ratios","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/bid-imp-ratios","title":{"rendered":"Bid\/Imp Ratios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Bid\/Imp Ratios<\/strong> section provides additional insight into Campaign bidding efficiency by showing how frequently Eligible Requests progress to Bids and how often Bids result in Impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1024x256.png\" alt=\"\" class=\"wp-image-11741\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1024x256.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-300x75.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-768x192.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1536x384.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-2048x511.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Time Frame<\/strong> filter to view data for <strong>6 hours, 12 hours, 24 hours, or 48 hours<\/strong>. Data is displayed in hourly increments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available ratios include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Imps to Bids Ratio:<\/strong> Shows how frequently submitted Bids result in won Impressions.\n<ul class=\"wp-block-list\">\n<li>A <strong>higher ratio<\/strong> indicates that a larger share of Bids are winning.<\/li>\n\n\n\n<li>A <strong>lower ratio<\/strong> may indicate lower bid competitiveness, stronger auction competition, or Deal\/inventory conditions.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Bids to Eligible Bids Ratio:<\/strong> Shows how frequently the platform submits a Bid after a request passes eligibility.\n<ul class=\"wp-block-list\">\n<li>A <strong>higher ratio<\/strong> indicates that the Campaign is bidding on a larger share of Eligible Requests.<\/li>\n\n\n\n<li>A <strong>lower ratio<\/strong> may indicate additional serving restrictions such as budget, pacing, Creative eligibility, Frequency &amp; Recency, or bid requirements.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hover over either chart to view the timestamp and ratio value for a specific point in time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use these ratios together with <strong>Bid Data<\/strong> to identify whether delivery is being restricted between <strong>Eligible Requests and Bids<\/strong> or between <strong>Bids and Impressions<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For detailed interpretation and troubleshooting guidance, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/troubleshooting\/bid-data\">Bid Data<\/a>.<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":10093,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-11765","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11765"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11765\/revisions"}],"predecessor-version":[{"id":16189,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11765\/revisions\/16189"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10093"}],"next":[{"title":"Line Performance","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/line-performance","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10106"}],"prev":[{"title":"Bid Data","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/campaign-performance-tab\/bid-data","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11767"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11765"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}