{"id":11738,"date":"2025-09-03T14:55:52","date_gmt":"2025-09-03T14:55:52","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2025\/bid-and-availability-ratios"},"modified":"2025-09-03T17:58:36","modified_gmt":"2025-09-03T17:58:36","slug":"bid-and-imp-ratios","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2025\/bid-and-imp-ratios","title":{"rendered":"Bid and Imp Ratios"},"content":{"rendered":"\n<p>Release Date: September 3rd, 2025<\/p>\n\n\n\n<p>We\u2019ve added a new Bid\/Imp Ratios chart to the Performance section of Campaigns and Lines. This expandable chart shows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bid-to-Impression ratio \u2013 how often bids result in impressions (win rate).<\/li>\n\n\n\n<li>Bid-to-Eligible Impressions ratio \u2013 how many eligible impressions we bid on (bid rate).<\/li>\n<\/ul>\n\n\n\n<p>Charts can be viewed in hourly increments with selectable time ranges (6, 12, 24, and 48 hours). This provides improved transparency into campaign bidding efficiency and behavior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1024x256.png\" alt=\"\" class=\"wp-image-11741\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1024x256.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-300x75.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-768x192.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-1536x384.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-03-080112-2048x511.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"author":6,"featured_media":0,"parent":11734,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11738","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11738"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11738\/revisions"}],"predecessor-version":[{"id":11784,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11738\/revisions\/11784"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11734"}],"next":[{"title":"Apply Budget Multiplier and Weight to All Future Flights","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/september-2025\/apply-budget-multiplier-and-weight-to-all-future-flights","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11743"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11738"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}