{"id":1151,"date":"2021-01-06T15:14:12","date_gmt":"2021-01-06T15:14:12","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1151"},"modified":"2022-11-22T14:08:27","modified_gmt":"2022-11-22T14:08:27","slug":"lifetime-report","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/custom-reporting\/lifetime-report","title":{"rendered":"Lifetime\/Billing Report"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The lifetime report will display the dimensions and metrics of your choosing for the lifetime of an Advertiser and Line Item. This report is the basis for Pontiac Billing and will match the amount charged to the account each day as &#8216;daily spend&#8217;.&nbsp;<\/span><br \/>\n<b>Dimensions:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertiser<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertiser Name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Line Name<\/span><\/li>\n<li aria-level=\"1\">Creative Id (Creative reporting is only available going back to 12\/11\/2019)<\/li>\n<li aria-level=\"1\">Creative Name (Creative reporting is only available going back to 12\/11\/2019)<\/li>\n<li aria-level=\"1\">Hour of day (Hourly reporting is only available going back to 6\/18\/2020)<\/li>\n<\/ul>\n<p><b>Metrics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions&nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-Click Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-View Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spend<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View Measured Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">View Confirmed Impressions<\/span><b><br \/>\n<\/b><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1129,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1151","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1151"}],"version-history":[{"count":1,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1151\/revisions"}],"predecessor-version":[{"id":8470,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1151\/revisions\/8470"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1129"}],"next":[{"title":"Age & Gender Report","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/custom-reporting\/age-gender-report","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/2243"}],"prev":[{"title":"Video & Audio Events Report","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/custom-reporting\/video-events-report","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1146"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1151"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}