{"id":11450,"date":"2025-06-11T20:54:30","date_gmt":"2025-06-11T20:54:30","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/audience-research-tool\/overview"},"modified":"2025-06-11T21:10:38","modified_gmt":"2025-06-11T21:10:38","slug":"overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/audience-research-tool\/overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<p>The audience research tool enables users to locate &amp; understand the highest value users to your brand by utilizing the traffic on your website, or a specific geo, to create detailed insight reports, and leverage look-a-like modeling to find new targets.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Define an existing audience of the brand:\n<ul class=\"wp-block-list\">\n<li>From existing website traffic<\/li>\n\n\n\n<li>OR from a specific geo that the grand has identified as high value or high performing for their product or service<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Create a detailed insight report from the zip codes and US Census data to better understand demographics and characteristics of the existing audience<\/li>\n\n\n\n<li>Through look-a-like modeling, find the zip codes that most closely match the existing audience<\/li>\n\n\n\n<li>Export these zip codes for targeting across all media and channels<\/li>\n<\/ol>\n","protected":false},"author":17,"featured_media":0,"parent":7437,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11450","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11450"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11450\/revisions"}],"predecessor-version":[{"id":11456,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11450\/revisions\/11456"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7437"}],"next":[{"title":"Create an Audience Research Report","link":"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/audience-research-tool\/how-to-use-art","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/7110"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11450"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}