{"id":11421,"date":"2025-06-11T18:06:24","date_gmt":"2025-06-11T18:06:24","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/foot-traffic-attribution"},"modified":"2025-09-10T16:42:13","modified_gmt":"2025-09-10T16:42:13","slug":"foot-traffic-attribution","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/foot-traffic-attribution","title":{"rendered":"Foot Traffic Attribution"},"content":{"rendered":"\n

Foot Traffic Reporting Setup<\/h4>\n\n\n\n

Foot Traffic Attribution is a type of Conversion reporting powered by OnSpot, that allows advertisers to track how many users were served an ad unit through Pontiac and then visited a commercial location. Utilizing Mobile Advertising IDs and the GPS systems of these mobile devices, OnSpot registers the users who were served your ad and their mobile device subsequently is seen at the location that you are tracking.<\/p>\n\n\n\n

\"\"<\/figure>
\n

MEDIA TYPE:<\/strong>
Banner, Native, Audio, Video, CTV<\/p>\n\n\n\n

INVENTORY TYPE:<\/strong>
Web, Mobile-Web, Mobile In-App, CTV<\/p>\n\n\n\n

PRICING:<\/strong>
$1.50 CPM for Banner, Native, Audio & Video creatives and $4.00 CPM for CTV creatives<\/p>\n<\/div><\/div>\n\n\n\n

When ads are served across CTV inventory, a household extension that utilizes the IP addresses is used to connect the TVs, Desktops, Laptops etc., with the mobile devices from the same household. The GPS systems of mobile devices from that household will then be used to register users from a household that saw your ad, then subsequently visited the location that you are tracking. Each line can track up to 200 locations.<\/p>\n\n\n\n

In the Pontiac platform you can opt to receive Foot Traffic Attribution reporting when setting up a Line Item. Check the \u2018Enable Foot Traffic\u2019 box then proceed to the section below under \u2018Foot Traffic Reporting\u2019 and select the \u2018Add Location\u2019 button to start adding the locations you would like to track.<\/p>\n\n\n\n

A $1.50 CPM for Display, Audio & Video creatives and a $4.00 fee is added to the CTV Line Items with Foot Traffic enabled.<\/p>\n\n\n\n

Ways to Add Locations for Foot Traffic Reporting<\/h4>\n\n\n\n

There are 4 methods by which you can add locations to a Line Item for Foot Traffic Attribution. Once you have enabled Foot Traffic Attribution and set the lookback window, click the \u2018Add Location\u2019 button that appears under the Foot Traffic section of the menu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The location can be added through one of these methods:<\/p>\n\n\n\n

    \n
  1. Address<\/li>\n\n\n\n
  2. Lat Long<\/li>\n\n\n\n
  3. Geofence<\/li>\n\n\n\n
  4. Bulk Address Upload<\/li>\n<\/ol>\n\n\n\n

    Address<\/h4>\n\n\n\n

    Enter a commercial address that you would like to monitor for Foot Traffic Conversions and include a custom radius in meters. The Address based method will convert the commercial address to a lat\/long coordinate, then utilize this radius to create an area around that coordinate that will be utilized to track Foot Traffic. Once you save, the address will be validated by Google Maps. If the validation status appears as \u2018Invalid\u2019, try using one of the other methods to add the location.<\/p>\n\n\n\n

    The Address method is best for Foot Traffic Areas that are defined by a single commercial address. In commercially dense locations, or to track a \u2018unit\u2019 within a larger building this method is not recommended. The Geofence method will allow for more accurate definition and control of the desired area. This will ensure that other buildings, or sections of the building in proximity to the desired location are not captured in the Foot Traffic Area.<\/p>\n\n\n\n

    If an Address is showing 0 \u2018Average Daily Visitors\u2019 after several days on the Line, this may indicate that the address is invalid, and Foot Traffic cannot be registered via the Address method. It is recommended to de-activate this location and to add the location via Geofence.<\/p>\n\n\n\n

    Lat Long<\/h4>\n\n\n\n

    Use the map to find the desired location, then click to drop the pin on the map. Give the location a name and enter a custom radius in meters. This radius will be used to create an area around that coordinate to track Foot Traffic.<\/p>\n\n\n\n

    Geofence<\/h4>\n\n\n\n

    The Geofence method enables maximum customization of the area to be tracked for Foot Traffic Studies. Give the location a name. Enter the address in the search bar, or navigate on the map to find the desired location. The area to be tracked can then be drawn as a polygon. Click on the map to create each end point of the polygon and define the area to be tracked. This is great for buildings with odd shapes, or in cases where the location cannot be defined by the building. For example, a car dealership with an extra-large parking lot can create a custom geofence that includes both the building and all their car lots to ensure that all relevant traffic is captured.<\/p>\n\n\n\n

    If you make a mistake in drawing the polygon, use the \u2018Reset Map Shape\u2019 button to erase any points drawn on the map.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Bulk Upload<\/h4>\n\n\n\n

    Bulk Upload is available to enter locations as commercial addresses. This method is recommended for Line Items with many locations that can each be defined by a commercial address. Up to 200 addresses can be uploaded through the Bulk Upload at one time.<\/p>\n\n\n\n

    To Bulk upload addresses you will need to create a CSV file. The addresses must be entered in the following format with no column headers:<\/p>\n\n\n\n

    Name, Building Number, Street Address, City, State, Postal Code, Active, Radius<\/p>\n\n\n\n

    If you would like the location to be Active the \u2018Active Status\u2019 column should have a 1. If you would like the location to be Inactive the \u2018Active Status\u2019 should have a 0. In this example shown below, all of the addresses will be active except \u2018The Shops NYC\u2019.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Save the file as a CSV with no column headers and upload it by clicking the \u2018Bulk Upload\u2019 button under \u2018Foot Traffic Reporting\u2019. Double check before submitting the Line Item that all the addresses look correct. <\/p>\n\n\n\n

    If an Address is showing 0 \u2018Average Daily Visitors\u2019 after several days on the Line, this may indicate that the address is invalid, and Foot Traffic cannot be registered via the Address method. It is recommended to de-activate this location and to add the location via Geofence.<\/p>\n\n\n\n

    Editing and De-activating Locations<\/h4>\n\n\n\n

    Foot Traffic Addresses cannot be edited once the Line Item has been submitted. If you need to change the details of the address you will need to deactivate the address and enter the new address as a separate entry.
    <\/p>\n\n\n\n

    To deactivate a location previously entered for Foot Traffic Reporting, open the Line Item and expand the \u2018Foot Traffic Reporting\u2019 section to view the entered addresses. The \u2018Location Name\u2019 should appear as a hyperlink. Click on the Location Name to open the Location Settings window and un-check the \u2018Active\u2019 box, then click \u2018Save\u2019 and \u2018Submit Changes\u2019 to the Line Item.<\/p>\n\n\n\n

    Foot Traffic Metrics<\/h4>\n\n\n\n

    At the Line Item & Campaign levels the Foot Traffic reporting section will display two metrics, \u2018Attributed Visitors\u2019 and \u2018Average Daily Visits\u2019.<\/p>\n\n\n\n

    Attributed Visitors will display the number of users who were served an ad from this campaign and subsequently visited this location during the selected reporting interval. These are Foot Traffic Conversion driven by this campaign. The \u2018Foot Traffic Lookback\u2019 is 30 days and metrics are updated on a 3-day delay. The visitor count displayed in these reports is \u2018unique\u2019 visitors. Multiple visits by the same Device ID will only be registered once on a given day, but may be registered if they return on a different day. <\/p>\n\n\n\n

    Average Daily Visitors will display the average number of total visitors recorded at this location per day within selected reporting interval. This is used to indicate if the address entered is correct and tracking visitors and will be displayed as a range. In the above example this metric indicates that in the last 30 days there were on average 50-500 visitors at this location each day. If 0 visitors are seen at this location, there may be an issue with tracking devices at this address. If this location was added using the \u2018Address\u2019 method, it is recommended to try adding this location as a Lat\/Long coordinate or custom Geofence.<\/p>\n\n\n\n

    If the location was added as a Lat\/Long coordinate or custom Geofence and the location is registering 0 \u2018Average Daily Visitors\u2019, reach out through the Help Center for assistance in troubleshooting this issue.<\/p>\n\n\n\n

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