{"id":11418,"date":"2025-06-11T17:24:23","date_gmt":"2025-06-11T17:24:23","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/audience-targeting"},"modified":"2026-09-18T21:24:16","modified_gmt":"2026-09-18T21:24:16","slug":"audience-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/audience-targeting","title":{"rendered":"Audience Targeting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Audience Targeting allows users to apply Custom, Third Party, Contextual, and ART Audiences to a Campaign or Line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audiences can be organized into groups and combined using Boolean logic to create more specific targeting strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Targeting can be configured at both the Campaign and Line levels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign Targeting: Applies shared Audience requirements to all Lines within the Campaign.<\/li>\n\n\n\n<li>Line Targeting: Allows users to apply additional Audience requirements to an individual Line.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Configuring Audience Targeting<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create a new Campaign or Line, or open an existing one in Edit mode.<\/li>\n\n\n\n<li>Navigate to the Audience section.<\/li>\n\n\n\n<li>Select Add New Group.<\/li>\n\n\n\n<li>Drag and drop the applicable Audiences to the group.<\/li>\n\n\n\n<li>Toggle the Target method between groups:\n<ul class=\"wp-block-list\">\n<li>Any<\/li>\n\n\n\n<li>All<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>If needed, create additional Audience Groups and configure the Boolean logic used to combine them.<\/li>\n\n\n\n<li>Review your selections and save the Campaign or Line configuration.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-142038-1024x269.png\" alt=\"\" class=\"wp-image-15530\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-142038-1024x269.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-142038-300x79.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-142038-766x201.png 766w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-142038-1536x403.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-142038.png 2015w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For detailed instructions on selecting and applying Audience segments, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/associate-segments\" rel=\"noopener\" target=\"_blank\">Associate Segments Documentation&nbsp;<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Groups and Boolean Logic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Groups allow users to organize multiple Audiences and define how they work together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Boolean logic determines whether an impression must satisfy multiple Audience conditions or can qualify by meeting one of several conditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Logic<\/th><th>Description<\/th><\/tr><tr><td>AND<\/td><td>Requires the impression to satisfy both Audience conditions.<\/td><\/tr><tr><td>OR<\/td><td>Allows the impression to satisfy either Audience condition.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Multiple Audience Groups can be combined to create more complex targeting strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional explanations and configuration examples, see the <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/boolean-logic\" rel=\"noopener\" target=\"_blank\">Boolean Logic Documentation&nbsp;<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Important Considerations<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign and Line Association\n<ul class=\"wp-block-list\">\n<li>Audience associations configured at the Campaign and Line levels is evaluated together. Ensure the selected Audiences and Boolean logic do not create conflicting or overly restrictive requirements.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Audience Availability\n<ul class=\"wp-block-list\">\n<li>Audience eligibility depends on the selected segment, available inventory, and the information required to identify qualifying impressions. Applying multiple restrictive Audience requirements may reduce available inventory.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Additional Targeting Requirements\n<ul class=\"wp-block-list\">\n<li>Audience Targeting does not override other targeting settings. Impressions must also satisfy all applicable Inventory, Location &amp; Device, Content, and other Campaign and Line requirements.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Best Practice: Review the Audience Groups and their Boolean logic before saving to ensure they reflect your intended targeting strategy. For step-by-step setup instructions, refer to the Associate Segments and Boolean Logic documentation linked above.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":11389,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-11418","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11418"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11418\/revisions"}],"predecessor-version":[{"id":15533,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11418\/revisions\/15533"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11389"}],"prev":[{"title":"Advanced","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/advanced","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/15375"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11418"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}