{"id":1140,"date":"2021-01-06T15:07:53","date_gmt":"2021-01-06T15:07:53","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?page_id=1140"},"modified":"2025-07-22T19:51:14","modified_gmt":"2025-07-22T19:51:14","slug":"conversions-report","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/custom-reporting\/conversions-report","title":{"rendered":"Conversions Report"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A conversion report is great for Advertisers looking to track conversions and attributed revenue. If the query string macros for \u2018Order Id\u2019 and \u2018Value\u2019 were added at the time the conversion pixel was generated, this report can be used to view this information.<\/span><br \/>\n<b>Dimensions:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Date<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pixel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order Id (client populated)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Line<\/span><\/li>\n<\/ul>\n<p><b>Metrics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-Click Revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-View Revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-Click Conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Post-View Conversions<\/span><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"parent":1129,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-1140","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1140"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1140\/revisions"}],"predecessor-version":[{"id":11642,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1140\/revisions\/11642"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1129"}],"next":[{"title":"Video & Audio Events Report","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/custom-reporting\/video-events-report","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1146"}],"prev":[{"title":"Basic Custom Reports","link":"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/custom-reporting\/basic-custom-reports","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/1130"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1140"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=1140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}