{"id":11399,"date":"2025-06-11T17:04:18","date_gmt":"2025-06-11T17:04:18","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/device-targeting"},"modified":"2025-06-11T18:29:02","modified_gmt":"2025-06-11T18:29:02","slug":"device-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/device-targeting","title":{"rendered":"Device Targeting"},"content":{"rendered":"\n<p>Device type targeting can be applied at either the campaign or the line item level, but is not required on either. If the device type targets are all unchecked, the campaign or line can serve impressions on any device type. The following are the device type options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Computer\/Desktop<\/li>\n\n\n\n<li>Connected TV<\/li>\n\n\n\n<li>Mobile Phone<\/li>\n\n\n\n<li>Tablet<\/li>\n\n\n\n<li>Connected Device<\/li>\n\n\n\n<li>Set Top Box<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3698\" height=\"666\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100459.png\" alt=\"\" class=\"wp-image-11402\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100459.png 3698w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100459-300x54.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100459-1024x184.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100459-768x138.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100459-1536x277.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100459-2048x369.png 2048w\" sizes=\"auto, (max-width: 3698px) 100vw, 3698px\" \/><\/figure>\n\n\n\n<p>Note that in the \u2018Inventory\u2019 tab of the platform you can find more information on all of the available deals including the % of requests for each device type. If a deal includes all OTT inventory and you would like to run strictly CTV, you can apply device type targeting to only Smart TVs &amp; set top boxes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3249\" height=\"1015\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100725.png\" alt=\"\" class=\"wp-image-11405\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100725.png 3249w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100725-300x94.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100725-1024x320.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100725-768x240.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100725-1536x480.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-11-100725-2048x640.png 2048w\" sizes=\"auto, (max-width: 3249px) 100vw, 3249px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":11389,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11399","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11399"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11399\/revisions"}],"predecessor-version":[{"id":11406,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11399\/revisions\/11406"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11389"}],"prev":[{"title":"Zip Code Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\/zip-code-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11413"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11399"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}