How to Access Inventory Targeting<\/p>\n\n\n\n
To configure Inventory Targeting:<\/p>\n\n\n\n
- \n
- Create a new Campaign or Line, or open an existing one in Edit mode.<\/li>\n\n\n\n
- Navigate to the Targeting section.<\/li>\n\n\n\n
- Select Edit Targeting.<\/li>\n\n\n\n
- Under Inventory, select the applicable targeting method from the Targeting dropdown menu.<\/li>\n\n\n\n
- Configure the desired targeting options and select Save.<\/li>\n\n\n\n
- Complete and save the Campaign or Line configuration.<\/li>\n<\/ol>\n\n\n\n
The following sections explain each available Inventory Targeting option and how to configure it.<\/p>\n\n\n\n
Important: Campaign and Line targeting are evaluated together. An impression must satisfy all applicable targeting requirements at both levels to be eligible to serve. Conflicting or overly restrictive settings can reduce available inventory or prevent delivery.<\/p>\n\n\n\n
Inventory Type<\/h4>\n\n\n\n
Inventory Type determines the environment in which a Line is eligible to serve. This setting allows advertisers to restrict delivery to websites, applications, or both environments.<\/p>\n\n\n\n
The following options are available:<\/p>\n\n\n\n
- \n
- Web: Inventory associated with websites accessed through a browser.<\/li>\n\n\n\n
- In App: Inventory associated with applications, including mobile and Connected TV Apps.<\/li>\n\n\n\n
- Combined: Includes both Web and In App inventory.<\/li>\n<\/ul>\n\n\n\n
Configuring Inventory Type<\/p>\n\n\n\n
Inventory Type is configured in the Line Setup section, rather than within the Edit Targeting window.<\/p>\n\n\n\n
When creating or editing a Line, select the Inventory Type that corresponds to the environment in which you want your ads to appear.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-111004-1024x305.png\")
<\/figure>\n\n\n\nImportant Considerations<\/p>\n\n\n\n
- \n
- Device Type Compatibility: Inventory Type and Device Type targeting serve different purposes. Inventory Type determines the Web or In App environment, while Device Type identifies the device associated with an impression. For example, selecting In App does not automatically restrict delivery to Connected TV inventory. Additional Device Type targeting may be needed.<\/li>\n\n\n\n
- Additional Inventory Restrictions: Configure Inventory Type alongside other applicable targeting settings, including Exchanges, Deals, Sites, Site Lists, App Bundles, and App Lists. For example, selecting Web inventory while applying an App List Allow List creates incompatible inventory requirements and can prevent delivery.<\/li>\n<\/ul>\n\n\n\n
Supply Source<\/h4>\n\n\n\n
Supply Source refers to the method through which advertising inventory is made available for purchase.<\/p>\n\n\n\n
Pontiac supports the following supply sources:<\/p>\n\n\n\n
- \n
- Open Exchange: Inventory made available through an Exchange for eligible buyers to bid on without targeting a specific private Deal.<\/li>\n\n\n\n
- Private Marketplace (PMP) Deals: Inventory made available through a Deal negotiated with a publisher or supply partner. A Deal ID identifies the inventory and associated transaction.<\/li>\n\n\n\n
- Programmatic Guaranteed (PG) Deals: Inventory purchased through a Programmatic Guaranteed Deal with agreed delivery commitments and terms between the buyer and seller.<\/li>\n<\/ul>\n\n\n\n
Configuring Supply Sources<\/p>\n\n\n\n
Supply Source is not a separate selection within the Targeting menu. Inventory eligibility is controlled through the applicable Deals, Deal Lists, and Exchanges settings.<\/p>\n\n\n\n
Use the corresponding sections below to configure these targeting options.<\/p>\n\n\n\n
Important Considerations<\/p>\n\n\n\n
- \n
- Deal and Exchange Compatibility: When targeting PMP or PG Deals, ensure that Exchange targeting does not exclude the Exchanges associated with those Deals.<\/li>\n\n\n\n
- Inventory Availability: Selecting a supply source does not guarantee available impressions or delivery. Inventory must be available through the relevant Exchange or Deal and satisfy all applicable targeting requirements.<\/li>\n<\/ul>\n\n\n\n
- \n
- <\/li>\n<\/ul>\n\n\n\n
For additional information about inventory availability, Deal types, and Exchange eligibility, see the Inventory Documentation <\/a>.<\/p>\n\n\n\n
Deals<\/h4>\n\n\n\n
Deals allow users to target specific inventory arrangements available to their Seat. Deal targeting enables advertisers to purchase inventory through existing publisher or supply partner agreements rather than relying exclusively on Open Exchange availability.<\/p>\n\n\n\n
Deals are organized into two categories.<\/p>\n\n\n\n
- \n
- Public Deals: Pontiac provides pre-negotiated CTV, OTT, OLV, Display, Native, and Audio Deals across various publishers and content categories. Select the Public Deals dropdown to view available options.<\/li>\n\n\n\n
- Negotiated Deals: Negotiated Deals are Deals associated with your Seat through your own arrangements with publishers or supply partners. Select the Negotiated Deals dropdown to view Deals associated with your Seat. If an expected Deal is unavailable, contact the Pontiac Help Center.\n
- \n
- For instructions on how to import your own PMP Deals, see the Import Deal<\/a> documentation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-102608-1024x337.png\")
<\/figure>\n\n\n\nConfiguring Deal Targeting<\/p>\n\n\n\n
- \n
- Navigate to the Targeting section of the applicable Campaign or Line.<\/li>\n\n\n\n
- Open Deals under Inventory. This is the default selection.<\/li>\n\n\n\n
- Expand the Public Deals or Negotiated Deals dropdown.<\/li>\n\n\n\n
- Select the green plus sign (+) next to the applicable Deal or Deals.\n
- \n
- To remove a selected Deal, use the red minus sign (\u2212).<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Review your selections and select Save to apply the targeting configuration.<\/li>\n<\/ol>\n\n\n\n
Important Considerations<\/p>\n\n\n\n
- \n
- Exchange Compatibility\n
- \n
- Deals are associated with specific Exchanges. Ensure the Exchange associated with each selected Deal is included in the Exchange targeting configuration.<\/li>\n\n\n\n
- For example, if a Deal is associated with Magnite but Exchange targeting excludes Magnite, the Deal will not be eligible to serve.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Campaign and Line Targeting\n
- \n
- Deal targeting configured at the Campaign and Line levels is evaluated together. Ensure that the Deal selections at both levels are aligned.<\/li>\n\n\n\n
- For example, if a Campaign is restricted to Deal A and an individual Line is restricted to Deal B, the Line will not have eligible inventory if the two Deal selections do not overlap.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Inventory Availability\n
- \n
- Selecting a Deal does not guarantee available impressions or delivery. Availability depends on the publisher sending eligible bid requests, the Deal’s configuration and status, and all applicable Campaign and Line targeting requirements.<\/li>\n\n\n\n
- If a targeted Deal is not receiving eligible inventory, confirm that the Deal is active on both the publisher and Pontiac sides, that bid requests are being sent, and that the remaining targeting requirements are aligned.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
For more information about Deal discovery, access, and configuration, see the Deals Documentation <\/a>.<\/p>\n\n\n\n
Deal Lists<\/h4>\n\n\n\n
Deal Lists allow users to organize multiple Deals into a reusable list that can be applied to Campaign or Line Targeting.<\/p>\n\n\n\n
Rather than selecting individual Deals each time a Campaign or Line is created, users can create a Deal List containing the desired Deals and reuse it across multiple targeting configurations. This is particularly useful when the same group of Deals is frequently used across Campaigns or when multiple Lines should target an identical set of inventory arrangements.<\/p>\n\n\n\n
Deal Lists are created and managed under Inventory > Deal Lists. For detailed creation, editing, and management instructions, see the Deal Lists Documentation <\/a>.<\/p>\n\n\n\n
Once created, a saved Deal List becomes available for selection within Campaign or Line Targeting.<\/p>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-102718-1024x337.png\")
<\/figure>\n\n\n\nConfiguring Deal List Targeting<\/p>\n\n\n\n
- \n
- Navigate to the Targeting section of the applicable Campaign or Line.<\/li>\n\n\n\n
- Under Inventory, select Deal Lists from the Targeting dropdown menu.<\/li>\n\n\n\n
- Select the green plus sign (+) next to the Deal List(s) you want to target.\n
- \n
- To remove a selected Deal List, use the red minus sign (\u2212).<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Review the selected Deal List and select Save to apply the targeting configuration.<\/li>\n<\/ol>\n\n\n\n
The Deals included in the selected list will be used as part of the Campaign or Line’s inventory targeting requirements.<\/p>\n\n\n\n
Important Considerations<\/p>\n\n\n\n
- \n
- Reusable Targeting\n
- \n
- A single Deal List can be used across multiple Campaigns and Lines, reducing the need to configure the same group of Deals repeatedly. This is useful when advertisers have a consistent set of preferred publisher Deals or inventory arrangements.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Deal Availability\n
- \n
- Only Deals available and approved for the applicable Seat can be used for targeting. <\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Exchange Compatibility\n
- \n
- Ensure that Exchange targeting does not exclude the Exchanges associated with the Deals contained in the selected Deal List.<\/li>\n\n\n\n
- For example, if a Deal List includes Deals from Magnite, OpenX, and Index, all three Exchanges must remain eligible for their respective Deals to serve.<\/li>\n\n\n\n
- Best Practice: When targeting inventory exclusively through Deals, either select all Exchanges or leave Exchange targeting unselected. Both approaches avoid unintentionally excluding an Exchange associated with a targeted Deal.<\/li>\n\n\n\n
- Deal targeting will continue to restrict delivery to the selected Deals, regardless of whether all Exchanges are selected or Exchange targeting is left unselected.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Campaign and Line Restrictions\n
- \n
- When Deal Lists are applied at both levels, review the included Deals to avoid conflicting or overly restrictive requirements.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Inventory Availability\n
- \n
- Applying a Deal List does not guarantee delivery. The Deals included in the list must be active, available to the Seat, and receiving bid requests that satisfy the remaining Campaign and Line targeting requirements.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
For additional instructions on creating and managing reusable Deal Lists, see the Deal Lists Documentation <\/a>.<\/p>\n\n\n\n
Exchanges<\/h4>\n\n\n\n
Exchanges control which supply-side platforms (SSPs) a Campaign or Line is eligible to purchase inventory through.<\/p>\n\n\n\n
An Exchange connects buyers with inventory made available by publishers and supply partners. Exchange targeting allows users to select specific inventory sources or restrict delivery to a subset of supported Exchanges.<\/p>\n\n\n\n
Select the applicable Exchanges to include them in the targeting configuration.<\/p>\n\n\n\n
Pontiac supports the following Exchanges and media types:<\/p>\n\n\n\n
- Applying a Deal List does not guarantee delivery. The Deals included in the list must be active, available to the Seat, and receiving bid requests that satisfy the remaining Campaign and Line targeting requirements.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
- Reusable Targeting\n
- Exchange Compatibility\n
- For instructions on how to import your own PMP Deals, see the Import Deal<\/a> documentation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n
- <\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-102750-1024x340.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2026-09-18-103811-1024x338.png\")
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