{"id":11381,"date":"2025-06-11T16:16:15","date_gmt":"2025-06-11T16:16:15","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/remarketing-audiences"},"modified":"2026-03-27T17:20:30","modified_gmt":"2026-03-27T17:20:30","slug":"remarketing-audiences","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/remarketing-audiences","title":{"rendered":"Remarketing Audiences"},"content":{"rendered":"\n

Remarketing audiences can be built from a pixel placed on the advertiser\u2019s website like on the homepage or checkout page. These pixels can be built in the Advertiser details section. Give the pixel a name and select the \u2018Create Custom Audience\u2019 checkbox. The \u2018Days to live\u2019 field is the expiration window for an IP in the audience and the max expiration is 180 days. Typically 30, 60, or 90 days is input here. For example, in the screenshot below, this remarketing audience would include visitors to the website in the last 90 days (note: users are only added to the audience if they visit the site after the pixel is placed).<\/p>\n\n\n\n

The audience will automatically appear in the \u2018Custom Audiences\u2019 section of the \u2018Audiences\u2019 tab with the name and ID of the pixel as the name of the audience. This audience will populate with the IPs of users that have visited the page where the pixel is placed. When opening the audience, the list will be limited to a sample of 30,000 IPs, but the \u2018Records\u2019 field will display the total count.<\/p>\n\n\n\n

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