{"id":11323,"date":"2025-06-09T19:37:39","date_gmt":"2025-06-09T19:37:39","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-targeting"},"modified":"2025-08-18T17:54:11","modified_gmt":"2025-08-18T17:54:11","slug":"inventory-targeting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/inventory-targeting","title":{"rendered":"Inventory Targeting"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2113\" height=\"988\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-09-131227.png\" alt=\"\" class=\"wp-image-11326\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-09-131227.png 2113w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-09-131227-300x140.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-09-131227-1024x479.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-09-131227-768x359.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-09-131227-1536x718.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/06\/Screenshot-2025-06-09-131227-2048x958.png 2048w\" sizes=\"auto, (max-width: 2113px) 100vw, 2113px\" \/><\/figure>\n\n\n\n<p>Inventory Type: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web: Ads run in a browser on desktop, laptop, and mobile devices.<\/li>\n\n\n\n<li>In App: Ads run in a software application designed for a mobile device such as a phone, or tablet<\/li>\n\n\n\n<li>Combined: Ads run on both Web &amp; In App inventory on the same Line.<\/li>\n<\/ul>\n\n\n\n<p>Inventory Source:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exchange: The\u00a0Open Exchange\u00a0provides access to inventory monetized through supply-side platforms (SSPs), where all buyers and advertisers have an equal opportunity to bid in a competitive marketplace.<\/li>\n\n\n\n<li>Private Marketplace (PMP) Deals: Deals allow publishers to offer premium inventory exclusively to a specific advertiser or group of advertisers in a private auction.<\/li>\n\n\n\n<li>Programmatic Guaranteed (PG) Deals: 1:1 access where pricing is fixed and quantity of inventory is guaranteed and may require minimum spend commitment by the Advertiser. <\/li>\n<\/ul>\n\n\n\n<p>Read more about best practices here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/best-practices\">Best Practices<\/a><\/p>\n\n\n\n<p>Inventory Targeting: Optionally, you can target specific sites, apps, or deals depending on your Campaign goals.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10160,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11323","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11323"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11323\/revisions"}],"predecessor-version":[{"id":11331,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11323\/revisions\/11331"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10160"}],"next":[{"title":"Import Deal","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/import-deal","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11648"}],"prev":[{"title":"Negotiated Deals","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/inventory\/negotiated-deals","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10165"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11323"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}