{"id":11266,"date":"2025-05-30T16:10:32","date_gmt":"2025-05-30T16:10:32","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/inventory-planning\/audience-research-report"},"modified":"2025-05-30T16:26:33","modified_gmt":"2025-05-30T16:26:33","slug":"audience-research-tool","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/inventory-planning\/audience-research-tool","title":{"rendered":"Audience Research Tool"},"content":{"rendered":"\n<p>Locate &amp; understand the highest value users to your brand by utilizing the traffic on your website, or a list of U.S. zip codes, to create detailed insight reports, and leverage look-a-like modeling to find new targets that share key characteristics with your existing audience. For more information, please see the full <a href=\"https:\/\/wiki.pontiac.media\/?docs=art-documentation\/audience-research-tool\">ART Audience Research Tool<\/a> documentation.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10916,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11266","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11266"}],"version-history":[{"count":3,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11266\/revisions"}],"predecessor-version":[{"id":11272,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11266\/revisions\/11272"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10916"}],"prev":[{"title":"Deal Landscape Tool","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/ctv-overview\/inventory-planning\/ctv-landscape-tool","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10947"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11266"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}