{"id":11209,"date":"2025-05-23T21:11:10","date_gmt":"2025-05-23T21:11:10","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/art-audiences"},"modified":"2025-06-11T16:01:41","modified_gmt":"2025-06-11T16:01:41","slug":"art-audiences","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/art-audiences","title":{"rendered":"ART Audiences"},"content":{"rendered":"\n<p>The first step to create a Custom ART Audience is to build out an ART report in the \u2018ART\u2019 section of the platform under \u2018Audience Research\u2019 or \u2018Audience Discovery\u2019. Create a lookalike model from an existing audience or build a new audience according to desired demographics or interests. Once the ART Report is created and pushed, it will appear in the Custom Audiences dropdown.<\/p>\n\n\n\n<p>Build an ART Report:<\/p>\n\n\n\n<p>To create an ART audience, first generate an ART report in the \u2018ART\u2019 section under Audience Research or Audience Discovery.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Audience Research Audiences:\n<ul class=\"wp-block-list\">\n<li>Select an existing audience to source key demo &amp; interest data to build custom lookalike models. The existing audience data can be pulled from a Pontiac IP Conversion Pixel placed on the Advertiser\u2019s website, or select key geos to build a lookalike model from the demographics &amp; interests of the selected area.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Audience Discovery Audiences:\n<ul class=\"wp-block-list\">\n<li>Select key demo &amp; interest categories to define, locate &amp; build your brand\u2019s ideal target audience. Create the \u2018ideal\u2019 user profile for your brand, then locate key target markets to reach this demographic.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Note that on the ART Report, the field \u2018Auto Refresh\u2019 will determine the cadence at which the report data will refresh. Interest &amp; Inventory data are updated every 30 days and new data may change report results. If a report is set to auto refresh and the matched zip codes in the results of the report are updated, this will automatically update any published audiences associated to the report.<\/p>\n\n\n\n<p>Publish the ART Audience<\/p>\n\n\n\n<p>Once you\u2019ve created an Audience Research or Audience Discovery report, you can publish it as a Custom Audience for cookieless targeting across Pontiac Campaigns.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Open the ART report and select the \u2018Publish Audience\u2019 button.<\/li>\n\n\n\n<li>Select the threshold for matched zip codes, choosing from:\n<ul class=\"wp-block-list\">\n<li>All results<\/li>\n\n\n\n<li>Top 10%<\/li>\n\n\n\n<li>Top 20%<\/li>\n\n\n\n<li>Top 50%<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Give the Audience a name.<\/li>\n\n\n\n<li>Click the \u2018Save\u2019 button.<\/li>\n<\/ol>\n\n\n\n<p>To view Pontiac ART Public Audiences, expand the Public Audiences tab.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-01-075844.png\" alt=\"\" class=\"wp-image-10221\"\/><\/figure>\n\n\n\n<p>Select these audiences in the \u2018Associate Segments\u2019 section of a Campaign or Line Item, under \u2018ART Audiences\u2019 and navigate to \u2018Public Audiences\u2019.<\/p>\n\n\n\n<p>To learn more, see the following documentation:&nbsp;<a href=\"https:\/\/wiki.pontiac.media\/?docs=art-documentation\">ART Documentation<\/a> and <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-audiences\">Campaign Audiences<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10205,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11209","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11209"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11209\/revisions"}],"predecessor-version":[{"id":11378,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11209\/revisions\/11378"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10205"}],"next":[{"title":"Contextual AI","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/contextual-ai","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11207"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11209"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}