{"id":11096,"date":"2025-05-20T19:59:30","date_gmt":"2025-05-20T19:59:30","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2024-2\/line-frequency-recency"},"modified":"2025-06-02T16:10:29","modified_gmt":"2025-06-02T16:10:29","slug":"line-frequency-recency","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2024-2\/line-frequency-recency","title":{"rendered":"Line Frequency & Recency"},"content":{"rendered":"\n
On the bidder, a new Time Frame Days dropdown (1\u201314 days) allows setting Line frequency caps over a selectable time frame. Additionally, the Line Recency setting controls the minimum interval between ads served to the same user within a Line, with options including None, 1 min, 5 min, 15 min, 30 min, 1 hr, and 6 hr. Together, these features help users manage how often ads are served at the Line level, preventing overly frequent exposure within customizable periods.<\/p>\n\n\n\n
\n
Line Frequency: Sets the maximum number of impressions delivered to a single IP address per day. A value of 0 allows unlimited impressions.<\/li>\n\n\n\n
Time Frame Days: Defines the number of days over which the Line Frequency cap is enforced.<\/li>\n\n\n\n
Line Recency: Controls the minimum time interval between ad exposures to the same user, helping reduce ad fatigue.<\/li>\n<\/ul>\n\n\n\n<\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":11079,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11096","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11096"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11096\/revisions"}],"predecessor-version":[{"id":11103,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11096\/revisions\/11103"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11079"}],"next":[{"title":"Multi Field Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2024-2\/multi-field-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11095"}],"prev":[{"title":"IP Pixel Sharing","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2024-2\/ip-pixel-sharing","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11097"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11096"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/05\/image-6-1024x101.png\")
<\/figure>\n","protected":false},"author":17,"featured_media":0,"parent":11079,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-11096","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11096"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11096\/revisions"}],"predecessor-version":[{"id":11103,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11096\/revisions\/11103"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11079"}],"next":[{"title":"Multi Field Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2024-2\/multi-field-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11095"}],"prev":[{"title":"IP Pixel Sharing","link":"https:\/\/wiki.pontiac.media\/?docs=platform-updates\/new-features\/december-2024-2\/ip-pixel-sharing","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11097"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11096"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}