{"id":11046,"date":"2025-04-29T18:39:57","date_gmt":"2025-04-29T18:39:57","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/network"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"network","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/network","title":{"rendered":"Network"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Network<\/strong> section includes a chart and table for comparing performance across networks based on the selected Advertiser, Campaign, Lines, and Reporting Interval.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"869\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-29-114440-edited-scaled.png\" alt=\"\" class=\"wp-image-15198\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-29-114440-edited-scaled.png 2560w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-29-114440-edited-300x102.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-29-114440-edited-1024x348.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-29-114440-edited-768x261.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-29-114440-edited-1536x522.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-29-114440-edited-2048x695.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The chart displays <strong>Total Impressions<\/strong> alongside the selected performance metric. Use the metric dropdown to compare Impressions against:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Cost<\/strong><\/li>\n\n\n\n<li><strong>Revenue<\/strong><\/li>\n\n\n\n<li><strong>Total Cost CPM<\/strong><\/li>\n\n\n\n<li><strong>CTR<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The left Y-axis displays <strong>Impressions<\/strong>, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across networks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Network Table<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The table provides detailed performance metrics for each network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select the <strong>Download<\/strong> icon to export the table as a CSV file. Use the <strong>three-line menu<\/strong> in the upper-right corner of the table to choose which columns are displayed and customize the view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available columns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Network:<\/strong> The name of the network.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> The total number of Impressions served by the network.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong> The total number of clicks attributed to the network.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> The total cost attributed to the network.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> The total amount billed to the Advertiser for Impressions served through the network, calculated as Total Cost plus the Advertiser Margin.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> The total cost per thousand Impressions.<\/li>\n\n\n\n<li><strong>CTR:<\/strong> The click-through rate, calculated as Clicks divided by Impressions.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10231,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-11046","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11046"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11046\/revisions"}],"predecessor-version":[{"id":15203,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11046\/revisions\/15203"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10231"}],"next":[{"title":"Deal","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/deal","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11047"}],"prev":[{"title":"Device Type","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/device-type","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10769"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11046"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}