{"id":11010,"date":"2025-04-23T15:13:25","date_gmt":"2025-04-23T15:13:25","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/overview"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Standard Reporting<\/strong> provides an interactive view of performance for selected Advertisers, Campaigns, and Lines. Use the dashboard to review overall delivery, compare performance metrics, analyze inventory and Creative performance, review geographic delivery, and export supporting data for additional analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3238\" height=\"936\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-081438.png\" alt=\"\" class=\"wp-image-11013\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-081438.png 3238w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-081438-300x87.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-081438-1024x296.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-081438-768x222.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-081438-1536x444.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-081438-2048x592.png 2048w\" sizes=\"auto, (max-width: 3238px) 100vw, 3238px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Standard Reporting includes the following views:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Summary<\/li>\n\n\n\n<li>Inventory<\/li>\n\n\n\n<li>Creatives<\/li>\n\n\n\n<li>Device Type<\/li>\n\n\n\n<li>Network<\/li>\n\n\n\n<li>Deal<\/li>\n\n\n\n<li>Channel<\/li>\n\n\n\n<li>App<\/li>\n\n\n\n<li>Foot Traffic<\/li>\n\n\n\n<li>Geo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each view uses the Advertiser, Campaign, Line, Reporting Interval, and applicable Timezone settings selected at the top of the report.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Standard Report<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To create a Standard Report:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Reporting &gt; Standard Reporting<\/strong>. <\/li>\n\n\n\n<li>Select the <strong>Advertiser<\/strong> you want to analyze. <\/li>\n\n\n\n<li>Select the applicable <strong>Campaign<\/strong>. <\/li>\n\n\n\n<li>Select one or more <strong>Lines<\/strong>, if needed. <\/li>\n\n\n\n<li>Select the <strong>Timezone<\/strong> used to display reporting metrics. <\/li>\n\n\n\n<li>Select the <strong>Reporting Interval<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Update<\/strong> to generate the report.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The selected filters apply across the Standard Reporting views, allowing users to analyze the same reporting scope across Summary, Inventory, Creatives, Device Type, and other sections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Users can also open Standard Reporting directly from the <strong>Performance<\/strong> tab of an Advertiser, Campaign, or Line by selecting the <strong>Full Report Link<\/strong>. The applicable Advertiser, Campaign, and Line fields will automatically populate in Standard Reporting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"292\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084223-1024x292.png\" alt=\"\" class=\"wp-image-15155\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084223-1024x292.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084223-300x85.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084223-765x218.png 765w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084223-1536x438.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084223.png 1685w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084307-1024x308.png\" alt=\"\" class=\"wp-image-15156\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084307-1024x308.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084307-300x90.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084307-768x231.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084307-1536x462.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2026-09-04-084307.png 1692w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Report Filters &amp; Timezone<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The filters at the top of Standard Reporting determine the data included throughout the report.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertiser:<\/strong> Select the Advertiser whose performance you want to analyze. <\/li>\n\n\n\n<li><strong>Campaign:<\/strong> Select a Campaign associated with the selected Advertiser. <\/li>\n\n\n\n<li><strong>Line:<\/strong> Select one or more Lines associated with the selected Campaign. Leave the selection broad when you want to review Campaign-level performance across multiple Lines. <\/li>\n\n\n\n<li><strong>Timezone:<\/strong> Select the timezone used to display reporting metrics throughout Standard Reporting. The <strong>Volume by Hour<\/strong> heatmap displays data in User Time Zone by default; uncheck <strong>Display in User Time Zone<\/strong> to display the heatmap using the selected Standard Reporting Timezone.<\/li>\n\n\n\n<li><strong>Reporting Interval:<\/strong> Select the date range used for the report. <\/li>\n\n\n\n<li><strong>Update Reporting:<\/strong> Apply the selected filters and refresh the Standard Reporting data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The report displays the selected reporting timezone at the top of the page: Metrics are displayed in the selected timezone: {timezone}<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Changing the reporting timezone can cause activity to appear under different dates or hours. When comparing Standard Reporting with another report or platform view, confirm that the same <strong>Reporting Interval<\/strong> and <strong>Timezone<\/strong> are being used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10231,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-11010","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11010"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11010\/revisions"}],"predecessor-version":[{"id":15177,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11010\/revisions\/15177"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10231"}],"next":[{"title":"Summary","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/summary","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10764"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11010"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=11010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}