{"id":10969,"date":"2025-04-16T19:13:53","date_gmt":"2025-04-16T19:13:53","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/political-creatives"},"modified":"2026-05-21T17:45:45","modified_gmt":"2026-05-21T17:45:45","slug":"political-creatives","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/political-creatives","title":{"rendered":"Political Creatives"},"content":{"rendered":"\n

All Political Creatives must run under an Advertiser with the \u2018Political\u2019 box checked and the disclosure form completed. If the disclosure form has not been filled out and a creative is marked as political in the audit, the Advertiser and all associated Campaigns will be disabled until the required information has been entered.<\/p>\n\n\n\n

Pontiac Intelligence permits political advertising on the Bidder platform (advertising relating to elections, ballot initiatives, or political candidates) in the United States, but requires that such advertising comply with applicable law. We also require that you certify certain information about the ads and the political organization that purchased them for certain political advertising on the state or local level, as legally required.<\/p>\n\n\n\n

All necessary information must be entered directly into the Pontiac platform when creating the Advertiser. The platform will guide you through a series of questions.\u00a0The below exemplifies the nature of the information that must be provided, but is subject to change.\u00a0Failure to supply all applicable information into the platform could prevent your ads from serving.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Political creatives will only be allowed to run on the platform through deals that explicitly accept political content. Depending on the Partner or Publishers, there may also be additional creative approval processes in order to run on these deals.<\/p>\n\n\n\n

This information can be found in the \u2018Deals\u2019 section of the Inventory Tab. Deals that allow political content will have \u2018Political\u2019 listed in the \u2018Permitted Sensitive Categories\u2019. If additional publisher approvals are required, this will be noted in the \u2018Publisher Approval Required\u2019 field. To request publisher approval for a deal, reach out through the Help Center.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9823,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10969","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10969"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10969\/revisions"}],"predecessor-version":[{"id":13545,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10969\/revisions\/13545"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9823"}],"next":[{"title":"Prohibited Content","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/prohibited-content","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11194"}],"prev":[{"title":"Overview","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10966"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10969"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}