{"id":10968,"date":"2025-04-16T19:13:33","date_gmt":"2025-04-16T19:13:33","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/sensitive-creatives"},"modified":"2025-05-23T20:51:02","modified_gmt":"2025-05-23T20:51:02","slug":"sensitive-creatives","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/sensitive-creatives","title":{"rendered":"Sensitive Creatives"},"content":{"rendered":"\n<p>Creatives that are flagged as \u2018Sensitive\u2019 will display a green triangle in the \u2018Audit status\u2019 column. Hover over this symbol to review the sensitive category the creative was assigned to. You can also see the category and sensitive attributes by opening the creative window. These are also displayed under the preview of the creative:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2293\" height=\"1461\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-142502.png\" alt=\"\" class=\"wp-image-10985\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-142502.png 2293w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-142502-300x191.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-142502-1024x652.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-142502-768x489.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-142502-1536x979.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-16-142502-2048x1305.png 2048w\" sizes=\"auto, (max-width: 2293px) 100vw, 2293px\" \/><\/figure>\n\n\n\n<p>Sensitive creatives will only be allowed to run on the platform through the open exchange and on deals that explicitly accept content in the specified sensitive category. In the \u2018Deals\u2019 section of the \u2018Inventory tab\u2019 there is a column that lists sensitive categories that are accepted on each deal.<\/p>\n\n\n\n<p>For inquiries regarding inventory that may be available for a sensitive category, reach out to our team through the Help Center.<\/p>\n\n\n\n<p>The following sensitive categories are allowed on the Pontiac platform, but ads will be restricted to deals, exchanges, and publishers or venues that have explicitly approved this content. Pontiac makes no guarantee that inventory will be available for any of the following categories or that creatives will be approved by SSP or publisher partners. As a platform user, it is your sole responsibility to ensure compliance with all applicable local and national laws, restrictions, or regulations, including licensing and\/or registration and targeting requirements in each market where the content is serving.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Political<\/li>\n\n\n\n<li>Gambling<\/li>\n\n\n\n<li>Religion<\/li>\n\n\n\n<li>Pharma<\/li>\n\n\n\n<li>Alcohol<\/li>\n\n\n\n<li>Adult content<\/li>\n\n\n\n<li>Cannabis, CBD &amp; hemp<\/li>\n\n\n\n<li>Tobacco vaping &amp; smoking products<\/li>\n\n\n\n<li>Firearms &amp; weapons<\/li>\n<\/ul>\n\n\n\n<p>Political and Gambling advertisements will require additional documentation as prompted within the platform.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9823,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10968","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10968"}],"version-history":[{"count":9,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10968\/revisions"}],"predecessor-version":[{"id":11190,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10968\/revisions\/11190"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9823"}],"next":[{"title":"Prohibited Content","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/prohibited-content","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11194"}],"prev":[{"title":"Overview","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-audit\/overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10966"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10968"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}