{"id":10961,"date":"2025-04-16T18:50:08","date_gmt":"2025-04-16T18:50:08","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-macros"},"modified":"2026-04-02T14:20:21","modified_gmt":"2026-04-02T14:20:21","slug":"creative-macros","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-macros","title":{"rendered":"Creative Macros"},"content":{"rendered":"\n
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MACRO<\/th>DESCRIPTION<\/th><\/tr><\/thead>
${IP_HASH}<\/td>Salted encryption (blocked for GDPR compliance) <\/td><\/tr>
${LINE_ID}<\/td>Pontiac Line ID<\/td><\/tr>
${CREATIVE_ID}<\/td>Pontiac Creative ID<\/td><\/tr>
${HEIGHT}<\/td>Pixel height of the creative<\/td><\/tr>
${WIDTH}<\/td>Pixel width of the creative<\/td><\/tr>
${CAMPAIGN_ID}<\/td>Pontiac Campaign ID<\/td><\/tr>
${ADVERTISER_ID}<\/td>Pontiac Advertiser ID<\/td><\/tr>
${TAG_ID}<\/td>Unique identifier of the ad tag used for serving the impression<\/td><\/tr>
${SITE_DOMAIN}<\/td>The domain of the site or app where the impression is served<\/td><\/tr>
${GEO_POSTAL_CODE} <\/td>The postal or ZIP code of the user\u2019s location for the impression<\/td><\/tr>
${GEO_COUNTRY}<\/td>The country of the user\u2019s location for the impression<\/td><\/tr>
${GEO_REGION}<\/td>The state, province, or region of the user\u2019s location for the impression<\/td><\/tr>
${GEO_LAT}<\/td>Latitude of the user\u2019s location for the impression<\/td><\/tr>
${GEO_LONG}<\/td>Longitude of the user\u2019s location for the impression<\/td><\/tr>
${PUBLISHER_NAME}<\/td>The name of the publisher serving the impression<\/td><\/tr>
${PUBLISHER_ID}<\/td>Unique ID of the publisher serving the impression<\/td><\/tr>
${SERIES}<\/td>The series name associated with the content where the impression served<\/td><\/tr>
${CHANNEL]<\/td>The channel name or identifier where the impression served<\/td><\/tr>
${NETWORK}<\/td>The TV or media network associated with the impression<\/td><\/tr>
${GENRE}<\/td>The genre classification of the content (e.g., Sports, News, Entertainment)<\/td><\/tr>
${TITLE}<\/td>The specific title of the content where the impression served<\/td><\/tr>
${BID_PRICE}<\/td>The bid price<\/td><\/tr>
${BID_ID}<\/td>Unique identifier for the bid generated in the auction<\/td><\/tr>
${APP_BUNDLE_ID}<\/td>The app\u2019s bundle identifier where the impression served<\/td><\/tr>
${DEVICE_TYPE}<\/td>The numeric IAB category code representing the type of device (e.g., mobile, desktop, CTV, set-top)<\/td><\/tr>
${DEVICE_IFA}<\/td>Identifier for the device if available<\/td><\/tr>
${DEVICE_OS}<\/td>The numeric IAB category code representing operating system of the device (e.g., iOS, Android, Roku OS)<\/td><\/tr>
${DEVICE_MAKE}<\/td>Manufacturer of the device (e.g., Apple, Samsung, LG)<\/td><\/tr>
${DEVICE_MODEL}<\/td>Model of the device (e.g., iPhone 14, Fire TV Stick 4K)<\/td><\/tr>
${TIMESTAMP}<\/td>Timestamp of when the impression was served (UTC)<\/td><\/tr>
${DEAL_ID}<\/td>Identifier for the deal associated with the impression<\/td><\/tr>
${GDPR}<\/td>Flag indicating whether the impression falls under GDPR regulation<\/td><\/tr>
${CLICK_URL}<\/td>The destination click-through URL for the ad<\/td><\/tr>
${CLICK_URL_ENCODED}<\/td>The destination click-through URL encoded for the ad<\/td><\/tr>
${CACHEBUSTER}<\/td>Inserts a random number to prevent a browser from serving a cached version of an ad to ensure that every ad impression is counted accurately.<\/td><\/tr>
${SITE_PAGE}<\/td>The full URL of the page where the request originated.
Returned in lowercase and not URL-encoded.<\/td><\/tr>
${SITE_PAGE_ENC}<\/td>The full URL of the page where the request originated, URL-encoded.
Returned in lowercase and encoded using UTF-8 (e.g., https%3A%2F%2Fexample.com%2Fpage).<\/td><\/tr>
${SITE_REFERRER}<\/td>The referrer URL indicating the page that led to the current request.
Returned in lowercase and not URL-encoded.<\/td><\/tr>
${SITE_REFERRER_ENC}<\/td>The referrer URL indicating the page that led to the current request, URL-encoded.
Returned in lowercase and encoded using UTF-8.<\/td><\/tr>
${AUCTION_ID}<\/td>The auction ID of the impression.<\/td><\/tr>
${CONTENT_ID}<\/td>The content ID of the impression.<\/td><\/tr>
${EXCHANGE_ID}<\/td>The exchange ID serving the impression.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"author":17,"featured_media":0,"parent":9800,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10961","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10961"}],"version-history":[{"count":14,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10961\/revisions"}],"predecessor-version":[{"id":12487,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10961\/revisions\/12487"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9800"}],"next":[{"title":"Creative Macro Implementation Recommendations & Examples","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-macro-implementation-recommendations-examples","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11983"}],"prev":[{"title":"Creative Types","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\/creative-types","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11909"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10961"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}