{"id":10907,"date":"2025-04-09T20:25:37","date_gmt":"2025-04-09T20:25:37","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/foot-traffic-studies\/overview"},"modified":"2025-04-16T18:24:13","modified_gmt":"2025-04-16T18:24:13","slug":"overview","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/foot-traffic-studies\/overview","title":{"rendered":"Overview"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3264\" height=\"967\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-145435.png\" alt=\"\" class=\"wp-image-10788\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-145435.png 3264w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-145435-300x89.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-145435-1024x303.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-145435-768x228.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-145435-1536x455.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-145435-2048x607.png 2048w\" sizes=\"auto, (max-width: 3264px) 100vw, 3264px\" \/><\/figure>\n\n\n\n<p>Foot Traffic Attribution is a conversion tracking feature powered by OnSpot, enabling advertisers to measure how many users were served an ad through Pontiac and then visited a tracked commercial location. This is achieved by leveraging Mobile Advertising IDs and GPS data from mobile devices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How It Works<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mobile Attribution: OnSpot registers users who were served your ad and whose mobile device was later detected at the tracked location.<\/li>\n\n\n\n<li>CTV Household Extension: For CTV campaigns, household extension technology links TVs, desktops, and laptops to mobile devices using IP addresses, allowing mobile GPS data to attribute visits from the same household.<\/li>\n\n\n\n<li>Currently only available in the United States.<\/li>\n\n\n\n<li>Each Line Item can track up to 200 locations.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Setup &amp; Availability<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Availability: Foot Traffic Reporting is currently available only in the United States.<\/li>\n\n\n\n<li>Tracking Limits: Each Line Item can track up to 200 locations.<\/li>\n\n\n\n<li>Setup in Pontiac:\n<ol class=\"wp-block-list\">\n<li>Enable Foot Traffic Attribution by checking the \u2018Enable Foot Traffic\u2019 box when setting up a Line Item.<\/li>\n\n\n\n<li>Under the \u2018Foot Traffic Reporting\u2019 section, click \u2018Add Location\u2019 to specify the locations to track.\n<ul class=\"wp-block-list\">\n<li>See the following documentation for more detail on the methods of adding locations: <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-foot-traffic-reporting\">Line Foot Traffic Reporting<\/a><\/li>\n\n\n\n<li>Pricing: A $4.00 fee is added to CTV Line Items with Foot Traffic enabled.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Download Report:\n<ol class=\"wp-block-list\">\n<li>Navigate to the Reporting tab and open the Foot Traffic Studies section.<\/li>\n\n\n\n<li>Find the desired date and click the associated Download or Download All buttons to retrieve the report.\n<ul class=\"wp-block-list\">\n<li>Foot Traffic Reports will generate daily with a 5 day delay. For example, if the report for visits that occurred on the 1\/15 the report will generate on 1\/20.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n\n\n\n<p>The following metrics are included in the report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Date: The specific date for which the data is recorded.<\/li>\n\n\n\n<li>Line ID: The unique identifier assigned to the Line.<\/li>\n\n\n\n<li>Line Name: The name of the Line associated with the Campaign.<\/li>\n\n\n\n<li>Campaign ID: The unique identifier assigned to the Campaign.<\/li>\n\n\n\n<li>Campaign Name: The name of the Campaign associated with the Line.<\/li>\n\n\n\n<li>Location ID: Unique identifier assigned to the Location.<\/li>\n\n\n\n<li>Location Name: The name assigned to the Location.<\/li>\n\n\n\n<li>Daily Visitors: The number of total visitors recorded at this location on the report&#8217;s date. This is used to indicate if the address entered is correct and tracking visitors. If 0 visitors are seen at this location, there may be an issue. Contact your Account Manager for more information or for assistance with locations displaying 0 visitors.<\/li>\n\n\n\n<li>Attributed Visitors: The number of users who were served an ad from this Campaign and subsequently visited this location on the report\u2019s date.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10233,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10907","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10907"}],"version-history":[{"count":6,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10907\/revisions"}],"predecessor-version":[{"id":10955,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10907\/revisions\/10955"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10233"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10907"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}