{"id":10901,"date":"2025-04-09T20:17:50","date_gmt":"2025-04-09T20:17:50","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/reach-frequency-report"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"reach-frequency-report","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/reach-frequency-report","title":{"rendered":"Reach\/Frequency Report"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Reach\/Frequency Report provides insight into the number of unique users or devices reached by selected Advertisers, Campaigns, and Lines during the Reporting Interval.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-1024x547.png\" alt=\"\" class=\"wp-image-10902\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-1024x547.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-300x160.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-768x411.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-1536x821.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-2048x1095.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The report includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique Device IDs (IFAs)<\/li>\n\n\n\n<li>Unique IP Addresses<\/li>\n\n\n\n<li>Unique Cookies IDs<\/li>\n\n\n\n<li>Impressions Served<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use these values to estimate average Frequency for each identifier type: Frequency = Impressions Served \u00f7 Unique Identifier Count<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a Campaign served <strong>100,000 Impressions<\/strong> across <strong>25,000 unique Device IDs<\/strong>, the estimated Device ID Frequency would be <strong>4 Impressions per Device ID<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because Device IDs, IP Addresses, and Cookie IDs use different methods to identify users or devices, each may produce a different Reach and Frequency estimate.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Reach\/Frequency Report<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Reporting > Custom Reporting<\/strong>.<\/li>\n\n\n\n<li>Select <strong>New Custom Report<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Reach\/Frequency Report<\/strong> as the <strong>Type<\/strong>.<\/li>\n\n\n\n<li>Select the applicable Advertisers, Campaigns, and Lines.<\/li>\n\n\n\n<li>Select the <strong>Start Date<\/strong> and <strong>End Date<\/strong>.<\/li>\n\n\n\n<li>Configure the applicable report settings and Dimensions.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n\n\n\n<li>Once the report has processed, select <strong>Download<\/strong> next to the report name.\n<ul class=\"wp-block-list\">\n<li>If <strong>Schedule Automated Report<\/strong> is enabled, the report will also be delivered using the configured delivery method.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Report Settings<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name:<\/strong> Enter a name for the report. <\/li>\n\n\n\n<li><strong>Schedule Automated Report:<\/strong> Enable this option to generate and deliver the report automatically on a recurring schedule. See <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/scheduled-reports\">Scheduled Reports<\/a> for setup details. <\/li>\n\n\n\n<li><strong>Advertiser ID:<\/strong> Select the Advertisers to include. By default, all Advertisers are included. <\/li>\n\n\n\n<li><strong>Campaign ID:<\/strong> Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included. <\/li>\n\n\n\n<li><strong>Line ID:<\/strong> Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included. <\/li>\n\n\n\n<li><strong>Start Date:<\/strong> Select the beginning of the Reporting Interval. <\/li>\n\n\n\n<li><strong>End Date:<\/strong> Select the end of the Reporting Interval. <\/li>\n\n\n\n<li><strong>Type:<\/strong> Select <strong>Reach\/Frequency Report<\/strong>. <\/li>\n\n\n\n<li><strong>Time Zone:<\/strong> Select the time zone used to generate the report. <\/li>\n\n\n\n<li><strong>Dimensions:<\/strong> Select how Reach\/Frequency data is grouped in the report.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Dimensions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Available Dimensions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertiser ID:<\/strong> The unique Pontiac ID assigned to the Advertiser. <\/li>\n\n\n\n<li><strong>Advertiser Name:<\/strong> The name of the Advertiser. <\/li>\n\n\n\n<li><strong>Campaign ID:<\/strong> The unique Pontiac ID assigned to the Campaign. <\/li>\n\n\n\n<li><strong>Campaign Name:<\/strong> The name of the Campaign. <\/li>\n\n\n\n<li><strong>Line ID:<\/strong> The unique Pontiac ID assigned to the Line. <\/li>\n\n\n\n<li><strong>Line Name:<\/strong> The name of the Line.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Metrics<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unique Device IDs (IFAs):<\/strong> The number of unique advertising device identifiers associated with served Impressions, when available. <\/li>\n\n\n\n<li><strong>Unique IP Addresses:<\/strong> The number of unique IP addresses associated with served Impressions. <\/li>\n\n\n\n<li><strong>Unique Cookie IDs:<\/strong> The number of unique Cookie identifiers associated with served Impressions, when available. <\/li>\n\n\n\n<li><strong>Impressions Served:<\/strong> The total number of Impressions served for the applicable row.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10232,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10901","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10901"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10901\/revisions"}],"predecessor-version":[{"id":15252,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10901\/revisions\/15252"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10232"}],"prev":[{"title":"Log Level Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/log-level-reporting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10887"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10901"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}