{"id":10901,"date":"2025-04-09T20:17:50","date_gmt":"2025-04-09T20:17:50","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/reach-frequency-report"},"modified":"2025-04-09T20:23:53","modified_gmt":"2025-04-09T20:23:53","slug":"reach-frequency-report","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/reach-frequency-report","title":{"rendered":"Reach\/Frequency Report"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-1024x547.png\" alt=\"\" class=\"wp-image-10902\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-1024x547.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-300x160.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-768x411.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-1536x821.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/image-2-2048x1095.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Overview<\/h4>\n\n\n\n<p>The Reach\/Frequency Report provides insights into the number of unique users reached by a campaign. Select the Advertisers, Campaigns, Lines, and Date Range to generate the report, which includes the following metrics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unique Device IDs (IFAs)<\/li>\n\n\n\n<li>Unique IP Addresses<\/li>\n\n\n\n<li>Impressions Served<\/li>\n<\/ul>\n\n\n\n<p>Estimate frequency by dividing total impressions served by either unique device IDs or unique IP addresses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Create a Reach\/Frequency Report:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the Reporting Tab and open the Custom Reporting dropdown section.<\/li>\n\n\n\n<li>Click &#8216;New Custom Report&#8217;.<\/li>\n\n\n\n<li>Select &#8216;Reach\/Frequency&#8217; as the Type.<\/li>\n\n\n\n<li>Fill out the required report details.<\/li>\n\n\n\n<li>Click &#8216;Save&#8217;.<\/li>\n\n\n\n<li>Expand the Custom Reporting dropdown section and click the &#8216;Download&#8217; button associated with the name of your custom report.\n<ul class=\"wp-block-list\">\n<li>If Scheduled Automated Reports were selected, the report will be accessible via your chosen delivery method.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>Below are the customizations available when creating the report:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name: Enter a title for your report.<\/li>\n\n\n\n<li>Schedule Automated Report: Choose this option to have the report sent to you on regular intervals. See the section for setup details <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/scheduled-reports\">Scheduled Reports<\/a><\/li>\n\n\n\n<li>Advertiser ID: Select the Advertiser IDs that you would like to include in your report. By default, all Advertisers are included.<\/li>\n\n\n\n<li>Pixel ID: Select the Pixel IDs that you would like to include in your report. By default, all Pixels are included.<\/li>\n\n\n\n<li>Start Date: Define the start date for the report interval.<\/li>\n\n\n\n<li>End Date: Define the end date for the report interval.<\/li>\n\n\n\n<li>Type: Choose the type of report. See each section for more details on report types.\n<ul class=\"wp-block-list\">\n<li>Custom Report<\/li>\n\n\n\n<li>IP Conversion Pixel: Path to Conversion<\/li>\n\n\n\n<li>IP Conversion Pixel: Page Visits<\/li>\n\n\n\n<li>IP Conversion Pixel: Conversion Rate<\/li>\n\n\n\n<li>Log Level Report<\/li>\n\n\n\n<li>Reach\/Frequency Report.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Timezone: Select the timezone that the report will generate, such as Seat Time Zone, User Time Zone, UTC, etc.<\/li>\n\n\n\n<li>Dimensions: Categorical values that define how data is grouped and segmented in reports, such as Campaign Name, Advertiser ID, and Line ID.<\/li>\n<\/ul>\n\n\n\n<p>Dimensions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advertiser ID<\/li>\n\n\n\n<li>Advertiser Name<\/li>\n\n\n\n<li>Campaign ID<\/li>\n\n\n\n<li>Campaign Name<\/li>\n\n\n\n<li>Line ID<\/li>\n\n\n\n<li>Line Name<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10232,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10901","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10901"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10901\/revisions"}],"predecessor-version":[{"id":10905,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10901\/revisions\/10905"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10232"}],"prev":[{"title":"IP Conversion Pixel: Conversion Rate","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/ip-conversion-pixel-conversion-rate","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10879"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10901"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}