{"id":10879,"date":"2025-04-09T19:09:50","date_gmt":"2025-04-09T19:09:50","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/ip-conversion-pixel-conversion-rate"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"ip-conversion-pixel-conversion-rate","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/ip-conversion-pixel-conversion-rate","title":{"rendered":"IP Conversion Pixel: Conversion Rate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>IP Conversion Pixel: Conversion Rate<\/strong> report measures conversion performance by comparing attributed conversions against Impressions over the selected Reporting Interval.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion Rate is calculated as: Conversions \u00f7 Impressions<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This report can be used to evaluate conversion performance over time and across selected Advertisers, Campaigns, and Lines.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2672\" height=\"1207\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-09-121021.png\" alt=\"\" class=\"wp-image-10881\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-09-121021.png 2672w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-09-121021-300x136.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-09-121021-1024x463.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-09-121021-768x347.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-09-121021-1536x694.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-09-121021-2048x925.png 2048w\" sizes=\"auto, (max-width: 2672px) 100vw, 2672px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Conversion Counting by Line<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When the <strong>Line ID<\/strong> Dimension is included, conversions are reported at the Line level and are <strong>not de-duplicated across Lines<\/strong>. This behavior aligns with the conversion metrics displayed in the Pontiac UI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if a user is served an Ad from two different Lines within the same Campaign and later completes one conversion, that conversion may be attributed to both Lines. In this case:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Line 1 records 1 conversion. <\/li>\n\n\n\n<li>Line 2 records 1 conversion. <\/li>\n\n\n\n<li>The Campaign level total across those Lines may therefore show 2 conversions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To report unique conversions across an Advertiser or Campaign for the selected date or dates, generate the report <strong>without the Line ID Dimension<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For unique conversion analysis across a full Campaign flight, use the <strong>IP Conversion Pixel: Path to Conversion<\/strong> report and de-duplicate the hashed IP address across the applicable dates.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Lookback Window<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>Lookback Window<\/strong> determines how far before each conversion Pontiac searches for eligible Impressions to attribute to that conversion.<\/li>\n\n\n\n<li>By default, IP Conversion Pixel reports use a <strong>30-day lookback window<\/strong>. Enter a custom Lookback Window when needed. For assistance with a longer Lookback Window, contact your Account Manager or reach out through the Help Center.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Create an IP Conversion Pixel: Conversion Rate Report<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Reporting > Custom Reporting<\/strong>.<\/li>\n\n\n\n<li>Select <strong>New Custom Report<\/strong>.<\/li>\n\n\n\n<li>Select <strong>IP Conversion Pixel: Conversion Rate<\/strong> as the <strong>Type<\/strong>.<\/li>\n\n\n\n<li>Select the applicable Advertisers, Campaigns, Lines, and Pixels.<\/li>\n\n\n\n<li>Select the <strong>Start Date<\/strong> and <strong>End Date<\/strong>.<\/li>\n\n\n\n<li>Configure the applicable report settings and Dimensions.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n\n\n\n<li>Once the report has processed, select <strong>Download<\/strong> next to the report name.\n<ul class=\"wp-block-list\">\n<li>If Schedule Automated Report is enabled, the report will also be delivered using the configured delivery method.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Report Settings<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Name:<\/strong> Enter a name for the report. <\/li>\n\n\n\n<li><strong>Schedule Automated Report:<\/strong> Enable this option to generate and deliver the report automatically on a recurring schedule. See <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/scheduled-reports\">Scheduled Reports<\/a> for setup details. <\/li>\n\n\n\n<li><strong>Advertiser ID:<\/strong> Select the Advertisers to include. By default, all Advertisers are included.<\/li>\n\n\n\n<li><strong>Campaign ID:<\/strong> Select the Campaigns to include. By default, all Campaigns under the selected Advertisers are included. <\/li>\n\n\n\n<li><strong>Line ID:<\/strong> Select the Lines to include. By default, all Lines under the selected Advertisers and Campaigns are included. <\/li>\n\n\n\n<li><strong>Pixel ID:<\/strong> Select the Pixels to include. By default, all applicable Pixels are included. <\/li>\n\n\n\n<li><strong>Start Date:<\/strong> Select the beginning of the Reporting Interval. <\/li>\n\n\n\n<li><strong>End Date:<\/strong> Select the end of the Reporting Interval. <\/li>\n\n\n\n<li><strong>Type:<\/strong> Select <strong>IP Conversion Pixel: Conversion Rate<\/strong>. <\/li>\n\n\n\n<li><strong>Time Zone:<\/strong> Select the time zone used to generate the report. <\/li>\n\n\n\n<li><strong>Lookback Window:<\/strong> Select how far before each conversion Pontiac should look for eligible attributed Impressions.<\/li>\n\n\n\n<li><strong>Dimensions:<\/strong> Select how conversion activity is grouped in the report. Available options include <strong>Line Id, Line Name, and Home Or Business<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Dimensions<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Available Dimensions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Line Id:<\/strong> The unique Pontiac ID assigned to the Line associated with the attributed conversion.<\/li>\n\n\n\n<li><strong>Line Name:<\/strong> The name of the Line associated with the attributed conversion.<\/li>\n\n\n\n<li><strong>Home Or Business:<\/strong> Indicates whether the IP address associated with the conversion is classified as residential or business, when available.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10232,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10879","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10879"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10879\/revisions"}],"predecessor-version":[{"id":15246,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10879\/revisions\/15246"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10232"}],"next":[{"title":"Log Level Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/log-level-reporting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10887"}],"prev":[{"title":"IP Conversion Pixel: Page Visits","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/ip-conversion-pixel-page-visits","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10874"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10879"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}