{"id":10879,"date":"2025-04-09T19:09:50","date_gmt":"2025-04-09T19:09:50","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/ip-conversion-pixel-conversion-rate"},"modified":"2025-04-09T20:09:17","modified_gmt":"2025-04-09T20:09:17","slug":"ip-conversion-pixel-conversion-rate","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/custom-reporting\/ip-conversion-pixel-conversion-rate","title":{"rendered":"IP Conversion Pixel: Conversion Rate"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Overview<\/h4>\n\n\n\n

The \u2018Conversion Rate Report\u2019 helps track the effectiveness of your ads by analyzing conversion rates day over day. To calculate the conversion rate for each day, divide \u2018Conversions\u2019 by \u2018Imps\u2019.<\/p>\n\n\n\n

The conversion metric in this report matches the UI metrics when the \u2018Line\u2019 dimension is included. When this dimension is selected, conversions are not de-duplicated across line items. For example, if a user sees ads from two Lines under the same Campaign and completes one purchase, this will count as a conversion for both Line Items, and the Campaign will show two conversions.<\/p>\n\n\n\n

For unique conversions across an advertiser or campaign, you can run a custom \u2018IP Conversion Rate\u2019 report without selecting the \u2018Line ID\u2019 dimension. This report will show unique conversions on the selected date(s). For unique conversions across a campaign flight, run the \u2018IP Path to Conversion Report\u2019 and de-duplicate the hashed IP address across all dates.<\/p>\n\n\n\n

Create an IP Conversion Pixel: Conversion Rate Report<\/h4>\n\n\n\n
    \n
  1. Navigate to the Reporting tab and open the Custom Reporting dropdown section.<\/li>\n\n\n\n
  2. Click ‘New Custom Report’.<\/li>\n\n\n\n
  3. Select ‘IP Conversion Pixel: Conversion Rate’ as the Type.<\/li>\n\n\n\n
  4. Fill out the required report details.<\/li>\n\n\n\n
  5. Click ‘Save’.<\/li>\n\n\n\n
  6. Expand the Custom Reporting dropdown section and click the ‘Download’ button next to the name of your custom report.\n