{"id":10773,"date":"2025-04-07T21:19:22","date_gmt":"2025-04-07T21:19:22","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/geo"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"geo","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/geo","title":{"rendered":"Geo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Geo<\/strong> section includes an interactive map and table for analyzing where Impressions were served geographically.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Geo<\/strong> filter in the lower-right corner of the map to group performance by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Country<\/strong><\/li>\n\n\n\n<li><strong>Region<\/strong><\/li>\n\n\n\n<li><strong>DMA<\/strong><\/li>\n\n\n\n<li><strong>ZIP Code<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The selected Geo filter updates both the map and the table below it.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Map View<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3158\" height=\"1617\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-142850.png\" alt=\"\" class=\"wp-image-10776\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-142850.png 3158w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-142850-300x154.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-142850-1024x524.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-142850-768x393.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-142850-1536x786.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-142850-2048x1049.png 2048w\" sizes=\"auto, (max-width: 3158px) 100vw, 3158px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use the map view controls to toggle between:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Heatmap:<\/strong> The default view. Displays the concentration of served Impressions geographically. Select a state to display ZIP Code boundaries within that state.<\/li>\n\n\n\n<li><strong>Boundaries:<\/strong> Displays state or region boundaries, with each area shaded based on Impression volume. Select a state to display ZIP Code boundaries within that state.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Below the map view controls, the following message is displayed: <strong>Click a State to See ZIP Codes<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Geo Table<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Geo Table<\/strong> displays performance metrics based on the geographic level selected in the <strong>Geo<\/strong> dropdown. Available geographic groupings include <strong>Country, Region, DMA, and ZIP Code<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Search<\/strong> bar to locate a specific geographic value. Select the <strong>Download<\/strong> icon to export the table as a CSV file.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Page Size:<\/strong> Adjust the number of rows displayed on each page.<\/li>\n\n\n\n<li><strong>Total Items:<\/strong> Displays the total number of geographic values included in the current view.<\/li>\n\n\n\n<li><strong>Page:<\/strong> Displays the current page and total number of available pages.<\/li>\n\n\n\n<li><strong>Columns:<\/strong> Select the <strong>three-line menu<\/strong> to choose which columns are displayed in the table.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3116\" height=\"1235\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-143636.png\" alt=\"\" class=\"wp-image-10778\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-143636.png 3116w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-143636-300x119.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-143636-1024x406.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-143636-768x304.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-143636-1536x609.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-143636-2048x812.png 2048w\" sizes=\"auto, (max-width: 3116px) 100vw, 3116px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Available columns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Country \/ Region \/ DMA \/ ZIP Code:<\/strong> Displays the geographic value based on the selected Geo filter.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> The total number of Impressions served in the geographic area.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong> The total number of clicks attributed to the geographic area.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> The total cost attributed to Impressions served in the geographic area.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> The total amount billed to the Advertiser for Impressions served in the geographic area, calculated as Total Cost plus the Advertiser Margin.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> The total cost per thousand Impressions.<\/li>\n\n\n\n<li><strong>CTR:<\/strong> The click-through rate, calculated as Clicks divided by Impressions.<\/li>\n\n\n\n<li><strong>Completion Rate:<\/strong> The percentage of eligible Impressions that reached completion.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10231,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10773","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10773"}],"version-history":[{"count":4,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10773\/revisions"}],"predecessor-version":[{"id":15224,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10773\/revisions\/15224"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10231"}],"prev":[{"title":"Foot Traffic","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/foot-traffic","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10771"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10773"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}