{"id":10769,"date":"2025-04-07T21:18:48","date_gmt":"2025-04-07T21:18:48","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/device-type"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"device-type","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/device-type","title":{"rendered":"Device Type"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Device Type<\/strong> section includes a chart and table for comparing performance across device types based on the selected Advertiser, Campaign, Lines, and Reporting Interval.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-04-095320-1024x485.png\" alt=\"\" class=\"wp-image-15194\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-04-095320-1024x485.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-04-095320-300x142.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-04-095320-767x363.png 767w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-04-095320-1536x727.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-04-095320.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The chart displays <strong>Total Impressions<\/strong> alongside the selected performance metric. Use the metric dropdown to compare Impressions against:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total Cost<\/li>\n\n\n\n<li>Revenue<\/li>\n\n\n\n<li>Total Cost CPM<\/li>\n\n\n\n<li>CTR<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The left Y-axis displays <strong>Impressions<\/strong>, while the right Y-axis displays the selected metric, making it easier to compare delivery and performance across device types.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Device Type Table<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The table provides detailed performance metrics for each device type.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select the <strong>Download<\/strong> icon to export the table as a CSV file. Use the <strong>three-line menu<\/strong> in the upper-right corner of the table to choose which columns are displayed and customize the view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available columns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Device Type:<\/strong> The name of the device type.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> The total number of Impressions served by the device type.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong> The total number of clicks attributed to the device type.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> The total cost attributed to the device type.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> The total amount billed to the Advertiser for Impressions served on the device type, calculated as Total Cost plus the Advertiser Margin.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> The total cost per thousand Impressions.<\/li>\n\n\n\n<li><strong>CTR:<\/strong> The click-through rate, calculated as Clicks divided by Impressions.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10231,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10769","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10769"}],"version-history":[{"count":8,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10769\/revisions"}],"predecessor-version":[{"id":15204,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10769\/revisions\/15204"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10231"}],"next":[{"title":"Network","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/network","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/11046"}],"prev":[{"title":"Creatives","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/creatives","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10767"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10769"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}