{"id":10767,"date":"2025-04-07T21:18:25","date_gmt":"2025-04-07T21:18:25","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/creatives"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"creatives","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/creatives","title":{"rendered":"Creatives"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Creatives<\/strong> section includes a chart and table for comparing Campaign performance by Creative.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3156\" height=\"1204\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-144805-1.png\" alt=\"\" class=\"wp-image-11040\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-144805-1.png 3156w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-144805-1-300x114.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-144805-1-1024x391.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-144805-1-768x293.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-144805-1-1536x586.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-144805-1-2048x781.png 2048w\" sizes=\"auto, (max-width: 3156px) 100vw, 3156px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The chart displays performance for each Creative based on the selected metric, making it easier to identify which Creative assets are generating the strongest delivery and performance. Hover over a bar to view additional details for the selected Creative.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creatives Table<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The table provides detailed performance metrics for each Creative included in the Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Show<\/strong> dropdown to control the number of Creatives displayed in the chart.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Search<\/strong> bar to locate a specific Creative by name or ID. Select the <strong>Download<\/strong> icon to export the table as a CSV file.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creative ID:<\/strong> The unique ID assigned to the Creative.<\/li>\n\n\n\n<li><strong>Name:<\/strong> The name of the Creative.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> The total number of Impressions served by the Creative.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> The total cost attributed to the Creative.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong> The total number of clicks attributed to the Creative.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> The total amount billed to the Advertiser for Impressions served by the Creative, calculated as Total Cost plus the Advertiser Margin.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> The total cost per thousand Impressions.<\/li>\n\n\n\n<li><strong>CTR:<\/strong> The click-through rate, calculated as Clicks divided by Impressions.<\/li>\n\n\n\n<li><strong>Completion Rate:<\/strong> The percentage of eligible Impressions that reached completion.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10231,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10767","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10767"}],"version-history":[{"count":7,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10767\/revisions"}],"predecessor-version":[{"id":15205,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10767\/revisions\/15205"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10231"}],"next":[{"title":"Device Type","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/device-type","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10769"}],"prev":[{"title":"Inventory","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/inventory","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10765"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10767"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}