{"id":10765,"date":"2025-04-07T21:18:07","date_gmt":"2025-04-07T21:18:07","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/inventory"},"modified":"2026-09-04T21:45:37","modified_gmt":"2026-09-04T21:45:37","slug":"inventory","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/inventory","title":{"rendered":"Inventory"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The <strong>Inventory<\/strong> section includes a chart and table for analyzing Campaign performance across inventory sources.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3173\" height=\"1533\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-143427.png\" alt=\"\" class=\"wp-image-11035\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-143427.png 3173w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-143427-300x145.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-143427-1024x495.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-143427-768x371.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-143427-1536x742.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-23-143427-2048x989.png 2048w\" sizes=\"auto, (max-width: 3173px) 100vw, 3173px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The chart can be grouped by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Site Domain<\/strong><\/li>\n\n\n\n<li><strong>Exchange<\/strong><\/li>\n\n\n\n<li><strong>Publisher<\/strong><\/li>\n\n\n\n<li><strong>Series<\/strong><\/li>\n\n\n\n<li><strong>Title<\/strong><\/li>\n\n\n\n<li><strong>Genre<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Available chart metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Cost<\/strong><\/li>\n\n\n\n<li><strong>Revenue<\/strong><\/li>\n\n\n\n<li><strong>Total Cost CPM<\/strong><\/li>\n\n\n\n<li><strong>CTR<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The bar chart displays performance for the selected category and metric. Hover over a bar to view the <strong>Category Name, Total Impressions, and Total Cost<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Inventory Table<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The table provides the underlying inventory performance data and includes <strong>Impressions<\/strong> along with the available inventory metrics.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"406\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-23-143427-edited-scaled.png\" alt=\"\" class=\"wp-image-15184\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-23-143427-edited-scaled.png 2560w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-23-143427-edited-300x48.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-23-143427-edited-1024x162.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-23-143427-edited-768x122.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-23-143427-edited-1536x243.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2026\/09\/Screenshot-2025-04-23-143427-edited-2048x325.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Show<\/strong> dropdown to control the number of results displayed in the chart: <strong>5, 10, 25, 50, or 100<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To export the data, select the <strong>Download<\/strong> icon to the right of the search bar. The table will be exported as a CSV file.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Select the <strong>three-line menu<\/strong> in the upper-right corner of the table to choose which columns are displayed and customize the data included in your view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Available columns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Category:<\/strong> Displays the selected inventory grouping, such as Site Domain, Exchange, Publisher, Series, Title, or Genre.<\/li>\n\n\n\n<li><strong>Imps:<\/strong> The total number of Impressions served.<\/li>\n\n\n\n<li><strong>Clicks:<\/strong> The total number of clicks.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> The total cost attributed to the inventory.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> The total amount billed to the Advertiser for Impressions served through the selected inventory source, calculated as Total Cost plus the Advertiser Margin.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> The total cost per thousand Impressions.<\/li>\n\n\n\n<li><strong>CTR:<\/strong> The click-through rate, calculated as Clicks divided by Impressions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10231,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10765","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10765"}],"version-history":[{"count":8,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10765\/revisions"}],"predecessor-version":[{"id":15206,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10765\/revisions\/15206"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10231"}],"next":[{"title":"Creatives","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/creatives","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10767"}],"prev":[{"title":"Summary","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/standard-reporting\/summary","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10764"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10765"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}