{"id":10673,"date":"2025-04-07T17:24:15","date_gmt":"2025-04-07T17:24:15","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/line-metrics"},"modified":"2026-10-08T19:34:35","modified_gmt":"2026-10-08T19:34:35","slug":"line-metrics","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/line-metrics","title":{"rendered":"Line Metrics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At the top of the <strong>Performance<\/strong> tab, use the <strong>Reporting Interval<\/strong> filter to control the date range displayed in the summary metrics. All Reporting Intervals except <strong>Yesterday<\/strong> include data from the current day. Today\u2019s metrics update hourly and have an approximately three-hour delay.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3265\" height=\"1474\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-102533.png\" alt=\"\" class=\"wp-image-10676\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-102533.png 3265w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-102533-300x135.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-102533-1024x462.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-102533-768x347.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-102533-1536x693.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-07-102533-2048x925.png 2048w\" sizes=\"auto, (max-width: 3265px) 100vw, 3265px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Available metrics include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Report Date:<\/strong> The selected report date or date range.<\/li>\n\n\n\n<li><strong>Impressions:<\/strong> Total impressions served by the Line during the selected Reporting Interval.<\/li>\n\n\n\n<li><strong>Total Cost:<\/strong> Total Line spend, including media cost and applicable margins or fees.<\/li>\n\n\n\n<li><strong>Revenue:<\/strong> The total Line revenue, calculated as <strong>Total Cost plus the applicable margin<\/strong>.<\/li>\n\n\n\n<li><strong>Total Cost CPM:<\/strong> Total cost per thousand impressions, calculated as <code>(Total Cost \/ Impressions) \u00d7 1,000<\/code>.<\/li>\n\n\n\n<li><strong>Line Pacing:<\/strong> The percentage of budget spent compared with perfect pacing based on the Line\u2019s dates and budget. This metric updates daily and uses delivery through yesterday. Optimal pacing is generally between <strong>90% and 110%<\/strong>.<\/li>\n\n\n\n<li><strong>Line Daily Pacing:<\/strong> The percentage of the daily allocated budget spent compared with the perfect daily pacing target. This metric updates daily and uses delivery through yesterday. Optimal pacing is generally between <strong>90% and 110%<\/strong>.<\/li>\n\n\n\n<li><strong>Daily Budget:<\/strong> The Line\u2019s targeted budget for the current day after accounting for the Budget Multiplier and selected pacing algorithm.<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10555,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10673","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10673"}],"version-history":[{"count":5,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10673\/revisions"}],"predecessor-version":[{"id":16135,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10673\/revisions\/16135"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10555"}],"next":[{"title":"Inventory Availability","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/inventory-availability","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14415"}],"prev":[{"title":"Overview","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/overview","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/16127"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10673"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}