{"id":10671,"date":"2025-04-07T17:23:41","date_gmt":"2025-04-07T17:23:41","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/line-daily-performance"},"modified":"2026-10-08T20:30:07","modified_gmt":"2026-10-08T20:30:07","slug":"line-daily-performance","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/line-daily-performance","title":{"rendered":"Line Daily Performance"},"content":{"rendered":"\n

The Line Daily Performance<\/strong> section provides a day-by-day view of the Line\u2019s delivery, cost, conversions, and other performance metrics.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Performance Chart<\/h4>\n\n\n\n

Use the chart to compare two selected metrics<\/strong> across the Line\u2019s daily performance. Use the dropdowns in the upper-right corner of the chart to select the metrics to compare. The chart can also be filtered to display:<\/p>\n\n\n\n

    \n
  • Only Days with Data:<\/strong> Displays only dates where activity was recorded.<\/li>\n\n\n\n
  • All Days:<\/strong> Displays all dates in the reporting period, including dates with no activity.<\/li>\n<\/ul>\n\n\n\n

    Available metrics include:<\/p>\n\n\n\n

      \n
    • Imps:<\/strong> Total Impressions served by the Line.<\/li>\n\n\n\n
    • Media Cost:<\/strong> Media spend before additional margins or fees.<\/li>\n\n\n\n
    • Total Cost:<\/strong> Total Line cost, including applicable media costs and fees.<\/li>\n\n\n\n
    • Total Cost CPM:<\/strong> Total Cost per thousand Impressions, calculated as (Total Cost \/ Impressions) \u00d7 1,000<\/code>.<\/li>\n\n\n\n
    • IP Conversions:<\/strong> Conversions attributed using IP-based conversion tracking.<\/li>\n\n\n\n
    • Chrome Convs:<\/strong> Conversions recorded through Chrome conversion tracking.<\/li>\n\n\n\n
    • Clicks:<\/strong> Total ad Clicks.<\/li>\n\n\n\n
    • CTR:<\/strong> Percentage of Impressions that resulted in a Click, calculated as (Clicks \/ Impressions) \u00d7 100<\/code>.<\/li>\n\n\n\n
    • CPC:<\/strong> Average Total Cost per Click, calculated as Total Cost \/ Clicks<\/code>.<\/li>\n\n\n\n
    • Transparency Score:<\/strong> Score representing the level of transparency available for the Line\u2019s inventory.<\/li>\n\n\n\n
    • Foot Traffic Attributed Visitors:<\/strong> Visitors attributed to the Line through Foot Traffic Reporting.<\/li>\n\n\n\n
    • Revenue:<\/strong> Total Cost plus the applicable margin.<\/li>\n\n\n\n
    • Media Cost CPM:<\/strong> Media Cost per thousand Impressions, calculated as (Media Cost \/ Impressions) \u00d7 1,000<\/code>.<\/li>\n\n\n\n
    • Data Cost:<\/strong> Cost associated with Audience data used for Targeting.<\/li>\n\n\n\n
    • Foot Traffic Cost:<\/strong> Cost associated with Foot Traffic Reporting.<\/li>\n\n\n\n
    • Credit Card Fee:<\/strong> Applicable credit card processing fees.<\/li>\n\n\n\n
    • Hosting Fee:<\/strong> Applicable Creative hosting fees.<\/li>\n\n\n\n
    • ART Fee:<\/strong> Cost associated with applicable ART usage.<\/li>\n\n\n\n
    • Contextual Fee:<\/strong> Cost associated with Contextual AI usage.<\/li>\n\n\n\n
    • Chalice Fee:<\/strong> Cost associated with applicable Chalice services.<\/li>\n<\/ul>\n\n\n\n

      Daily Performance Table and CSV Export<\/h4>\n\n\n\n

      The table below the chart provides the Line\u2019s daily performance data in a tabular format.<\/p>\n\n\n\n

      To export the data:<\/p>\n\n\n\n

        \n
      1. Navigate to the Line Daily Performance<\/strong> table.<\/li>\n\n\n\n
      2. Select the download<\/strong> button on the right side of the table search bar.<\/li>\n\n\n\n
      3. A CSV containing the selected Line Daily Performance metrics will be downloaded.<\/li>\n<\/ol>\n\n\n\n

        The CSV can include:<\/p>\n\n\n\n

          \n
        • Date (M\/d\/yyyy):<\/strong> Calendar date in a readable format.<\/li>\n\n\n\n
        • Date (yyyyMMdd):<\/strong> Calendar date in numeric reporting format.<\/li>\n\n\n\n
        • Imps:<\/strong> Total Impressions served.<\/li>\n\n\n\n
        • Media Cost:<\/strong> Media spend before additional fees or margins.<\/li>\n\n\n\n
        • Total Cost:<\/strong> Total Line cost including applicable fees.<\/li>\n\n\n\n
        • Total Cost CPM:<\/strong> Total Cost per 1,000 Impressions.<\/li>\n\n\n\n
        • IP Conversions:<\/strong> Conversions attributed through IP-based tracking.<\/li>\n\n\n\n
        • Clicks:<\/strong> Total ad Clicks.<\/li>\n\n\n\n
        • CTR:<\/strong> Percentage of Impressions that resulted in a Click.<\/li>\n\n\n\n
        • CPC:<\/strong> Average Total Cost per Click.<\/li>\n\n\n\n
        • Transparency Score:<\/strong> Measure of inventory transparency.<\/li>\n\n\n\n
        • Foot Traffic Attributed Visitors:<\/strong> Visitors attributed through Foot Traffic Reporting.<\/li>\n\n\n\n
        • Revenue:<\/strong> Total Cost plus the applicable margin.<\/li>\n\n\n\n
        • Media Cost CPM:<\/strong> Media Cost per 1,000 Impressions.<\/li>\n\n\n\n
        • Data Cost:<\/strong> Cost associated with Audience data.<\/li>\n\n\n\n
        • Foot Traffic Cost:<\/strong> Cost associated with Foot Traffic Reporting.<\/li>\n\n\n\n
        • Credit Card Fee:<\/strong> Applicable credit card processing fee.<\/li>\n\n\n\n
        • Hosting Fee:<\/strong> Applicable Creative hosting fee.<\/li>\n\n\n\n
        • ART Fee:<\/strong> Cost associated with ART usage.<\/li>\n\n\n\n
        • Contextual Fee:<\/strong> Cost associated with Contextual AI usage.<\/li>\n\n\n\n
        • Chalice Fee:<\/strong> Cost associated with Chalice usage.<\/li>\n<\/ul>\n\n\n\n

          To customize the metrics displayed in the table and included in the CSV, select the three-line column selector<\/strong> in the upper-right corner of the table and select or deselect the desired metrics. <\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10555,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10671","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10671"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10671\/revisions"}],"predecessor-version":[{"id":16170,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10671\/revisions\/16170"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10555"}],"next":[{"title":"Completion Events","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/video-events","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10672"}],"prev":[{"title":"Blockers","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/line-performance-tab\/blockers","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14410"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10671"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}