{"id":10573,"date":"2025-04-02T21:02:12","date_gmt":"2025-04-02T21:02:12","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-foot-traffic-reporting"},"modified":"2026-10-08T18:05:24","modified_gmt":"2026-10-08T18:05:24","slug":"line-foot-traffic-reporting","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-foot-traffic-reporting","title":{"rendered":"Line Foot Traffic Reporting"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Foot Traffic Reporting allows you to measure whether users who were served an ad later visited specified physical locations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foot Traffic Reporting is configured at the <strong>Line level<\/strong>. When enabled, a <strong>Foot Traffic Reporting<\/strong> section becomes available where locations can be added and managed. Foot Traffic Reports are available in the <strong>Reporting<\/strong> tab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Foot Traffic Attribution fee may apply when this feature is enabled. The fee is configured at the Seat level and may vary by account. Contact your Account Manager or reach out through the <strong>Help Center<\/strong> if you have questions about the applicable fee.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Enable Foot Traffic Reporting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">To begin:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to the applicable Line.<\/li>\n\n\n\n<li>Select <strong>Edit<\/strong>.<\/li>\n\n\n\n<li>Enable <strong>Foot Traffic Reporting<\/strong> in the <strong>Setup<\/strong> section.<\/li>\n\n\n\n<li>Navigate to the <strong>Foot Traffic Reporting<\/strong> section.<\/li>\n\n\n\n<li>Select <strong>Add Location<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"432\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-131841-1024x432.png\" alt=\"\" class=\"wp-image-10612\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-131841-1024x432.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-131841-300x127.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-131841-768x324.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-131841-1536x648.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-131841-2048x865.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Locations can be added using one of the following methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Address<\/li>\n\n\n\n<li>Latitude Longitude (Lat Long)<\/li>\n\n\n\n<li>Geofence<\/li>\n\n\n\n<li>Bulk Upload<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Choose the method that best matches the location information available.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Address<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Address<\/strong> method when you have a standard street address.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pontiac attempts to convert the submitted address into a Latitude \/ Longitude point. Address-based locations support a maximum radius of <strong>200 meters<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3708\" height=\"800\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-124821.png\" alt=\"\" class=\"wp-image-10598\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-124821.png 3708w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-124821-300x65.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-124821-1024x221.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-124821-768x166.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-124821-1536x331.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-124821-2048x442.png 2048w\" sizes=\"auto, (max-width: 3708px) 100vw, 3708px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To add a location by Address:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Select <strong>Add Location<\/strong>.<\/li>\n\n\n\n<li>Open the <strong>Address<\/strong> tab.<\/li>\n\n\n\n<li>Enter the applicable location details:\n<ul class=\"wp-block-list\">\n<li>Location Name<\/li>\n\n\n\n<li>Building Number<\/li>\n\n\n\n<li>Street Address<\/li>\n\n\n\n<li>City<\/li>\n\n\n\n<li>State<\/li>\n\n\n\n<li>Postal Code<\/li>\n\n\n\n<li>Active Status<\/li>\n\n\n\n<li>Radius (meters)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Use the Radius field to define the area around the location that should be considered for Foot Traffic Attribution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Latitude \/ Longitude (Lat Long)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Lat Long<\/strong> method when you want to define the location using a specific geographic point.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"3710\" height=\"1464\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-125738.png\" alt=\"\" class=\"wp-image-10600\" style=\"width:1024px;height:auto\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-125738.png 3710w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-125738-300x118.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-125738-1024x404.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-125738-768x303.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-125738-1536x606.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-125738-2048x808.png 2048w\" sizes=\"auto, (max-width: 3710px) 100vw, 3710px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To add a location using Latitude \/ Longitude:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Select <strong>Add Location<\/strong>.<\/li>\n\n\n\n<li>Open the <strong>Lat Long<\/strong> tab.<\/li>\n\n\n\n<li>Enter a name for the location.<\/li>\n\n\n\n<li>Use the map to select the desired Latitude \/ Longitude point.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">This method can be useful when a standard street address does not accurately represent the location you want to measure.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Geofence<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Geofence<\/strong> method when a custom geographic boundary is more appropriate than a single point and radius.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3711\" height=\"1461\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130438.png\" alt=\"\" class=\"wp-image-10602\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130438.png 3711w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130438-300x118.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130438-1024x403.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130438-768x302.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130438-1536x605.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130438-2048x806.png 2048w\" sizes=\"auto, (max-width: 3711px) 100vw, 3711px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To add a Geofence:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Select <strong>Add Location<\/strong>.<\/li>\n\n\n\n<li>Open the <strong>Geofence<\/strong> tab.<\/li>\n\n\n\n<li>Use the Search tool to locate the desired area.<\/li>\n\n\n\n<li>Enter a name for the location.<\/li>\n\n\n\n<li>Select points on the map to create the Geofence shape.<\/li>\n\n\n\n<li>Use <strong>Reset Map Shape<\/strong> or <strong>Delete Shape<\/strong> as needed to adjust the boundary.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Use Geofences when the physical location has an irregular footprint or cannot be represented accurately by a simple radius.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bulk Upload<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Use <strong>Bulk Upload<\/strong> to add multiple locations at once. The Bulk Upload option supports up to <strong>200 locations per upload<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3712\" height=\"734\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130917.png\" alt=\"\" class=\"wp-image-10603\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130917.png 3712w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130917-300x59.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130917-1024x202.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130917-768x152.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130917-1536x304.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-130917-2048x405.png 2048w\" sizes=\"auto, (max-width: 3712px) 100vw, 3712px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The required format is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Format: <code>Name, Building Number, Street Address, City, State, Postal Code, Active, Radius<\/code><\/li>\n\n\n\n<li>Example Line: <code>City Grill, 10701, Balls Ford Rd, Manassas, VA, 20109, 1, 117<\/code><\/li>\n\n\n\n<li>Each field must be separated by a comma. The header row is optional.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Download the example file here:<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-435ca6e4-148c-42d0-b0e3-9a16860d409e\" href=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/sample-1.csv\">sample<\/a><a href=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/sample-1.csv\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-435ca6e4-148c-42d0-b0e3-9a16860d409e\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">To upload locations in bulk:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Select <strong>Add Location<\/strong>.<\/li>\n\n\n\n<li>Open the <strong>Bulk Upload<\/strong> tab.<\/li>\n\n\n\n<li>Format up to 200 locations using the required CSV structure.<\/li>\n\n\n\n<li>Upload the CSV file.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Managing Foot Traffic Locations<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">After locations are added, review the configured locations to confirm that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The correct physical locations are included.<\/li>\n\n\n\n<li>Each location is active when it should be eligible for attribution.<\/li>\n\n\n\n<li>Address, point, radius, or Geofence boundaries accurately represent the intended location.<\/li>\n\n\n\n<li>Bulk-uploaded locations were added successfully.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Update or remove locations as needed before or during Line delivery.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Foot Traffic Attribution Reporting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Foot Traffic Reporting measures visits to the configured locations for users who were exposed to ads from the Line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For additional information on Foot Traffic Attribution reporting and results, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/reporting\/foot-traffic-studies\">Foot Traffic Studies<\/a><\/strong>.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10499,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10573","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10573"}],"version-history":[{"count":10,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10573\/revisions"}],"predecessor-version":[{"id":16040,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10573\/revisions\/16040"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10499"}],"next":[{"title":"Line Targeting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-targeting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10511"}],"prev":[{"title":"Line Frequency & Recency","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-frequency-recency","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10571"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10573"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}