{"id":10571,"date":"2025-04-02T21:01:47","date_gmt":"2025-04-02T21:01:47","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-frequency-recency"},"modified":"2026-10-08T18:05:24","modified_gmt":"2026-10-08T18:05:24","slug":"line-frequency-recency","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-frequency-recency","title":{"rendered":"Line Frequency &#038; Recency"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"196\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-074842-1024x196.png\" alt=\"\" class=\"wp-image-13213\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-074842-1024x196.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-074842-300x58.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-074842-768x147.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-074842.png 1256w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Frequency &amp; Recency can be configured at the Line level when <strong>Enable Line Frequency<\/strong> is selected in Line Setup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To configure Frequency &amp; Recency for a Line:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to the applicable Line.<\/li>\n\n\n\n<li>Select <strong>Edit<\/strong>.<\/li>\n\n\n\n<li>Ensure <strong>Enable Line Frequency<\/strong> is selected in the <strong>Setup<\/strong> section.<\/li>\n\n\n\n<li>Open the <strong>Frequency &amp; Recency<\/strong> section.<\/li>\n\n\n\n<li>Configure the applicable settings.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> to save the changes.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Available settings include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Line Frequency<\/li>\n\n\n\n<li>Time Frame Days<\/li>\n\n\n\n<li>Line Recency<\/li>\n\n\n\n<li>Campaign Frequency and Recency, when applicable<\/li>\n\n\n\n<li>Cap By<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign- and Line-level Frequency &amp; Recency settings may both apply to the same Line. When configured at both levels, delivery must satisfy the applicable caps at each level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For definitions, supported values, Cap By options, Campaign-vs-Line behavior, and configuration examples, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/frequency-recency\">Frequency &amp; Recency<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10499,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10571","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10571"}],"version-history":[{"count":10,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10571\/revisions"}],"predecessor-version":[{"id":16038,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10571\/revisions\/16038"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10499"}],"next":[{"title":"Line Foot Traffic Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-foot-traffic-reporting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10573"}],"prev":[{"title":"Line Pacing & Dayparts","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-pacing-dayparts","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10563"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10571"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}