{"id":10571,"date":"2025-04-02T21:01:47","date_gmt":"2025-04-02T21:01:47","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-frequency-recency"},"modified":"2025-04-07T16:53:47","modified_gmt":"2025-04-07T16:53:47","slug":"line-frequency-recency","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-frequency-recency","title":{"rendered":"Line Frequency &#038; Recency"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3256\" height=\"398\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-02-140610-1.png\" alt=\"\" class=\"wp-image-10579\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-02-140610-1.png 3256w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-02-140610-1-300x37.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-02-140610-1-1024x125.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-02-140610-1-768x94.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-02-140610-1-1536x188.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-02-140610-1-2048x250.png 2048w\" sizes=\"auto, (max-width: 3256px) 100vw, 3256px\" \/><\/figure>\n\n\n\n<p>If the \u2018Enable Line Frequency\u2019 feature is checked in the Line Setup, the Frequency &amp; Recency section will become available for the Line.<\/p>\n\n\n\n<p>In the Frequency &amp; Recency section users can configure the following settings:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Line Frequency: Sets a frequency cap for how often an ad is shown to the same individual user within a specified time frame. 0 will allow for unlimited impressions.<\/li>\n\n\n\n<li>Time Frame Days: Choose the time frame for the frequency cap.\n<ul class=\"wp-block-list\">\n<li>1-14 days<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Line Recency: Sets the minimum allowable amount of time between ads shown to an individual user.\n<ul class=\"wp-block-list\">\n<li>None<\/li>\n\n\n\n<li>1 minute<\/li>\n\n\n\n<li>5 minutes<\/li>\n\n\n\n<li>15 minutes<\/li>\n\n\n\n<li>30 minutes<\/li>\n\n\n\n<li>1 hour<\/li>\n\n\n\n<li>6 hours<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"author":17,"featured_media":0,"parent":10499,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10571","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10571"}],"version-history":[{"count":2,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10571\/revisions"}],"predecessor-version":[{"id":10581,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10571\/revisions\/10581"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10499"}],"next":[{"title":"Line Foot Traffic Reporting","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-foot-traffic-reporting","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10573"}],"prev":[{"title":"Line Pacing & Dayparts","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-pacing-dayparts","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10563"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10571"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}