{"id":10565,"date":"2025-04-02T20:59:55","date_gmt":"2025-04-02T20:59:55","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-creatives"},"modified":"2026-10-08T18:05:24","modified_gmt":"2026-10-08T18:05:24","slug":"line-creatives","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-creatives","title":{"rendered":"Line Creatives"},"content":{"rendered":"\n

Creatives can be managed at the Line level when different Lines within a Campaign require different Creative sets. Creatives must first be created under the Line\u2019s Advertiser.<\/p>\n\n\n\n

Use Line-level Creative management when Creatives should be associated with individual Lines rather than inherited across the Campaign. For example, a Campaign may contain separate Video<\/strong>, Audio<\/strong>, and Banner<\/strong> Lines. Managing Creatives at the Line level allows the applicable Creative assets to be associated only with the appropriate Line.<\/p>\n\n\n\n

If Manage Creatives<\/strong> is enabled on the parent Campaign, Creatives are managed at the Campaign level and cannot be associated independently at the Line level. See Campaign Creatives<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Associate a Creative to a Line<\/h4>\n\n\n\n
    \n
  1. Open the applicable Line<\/strong> and select Edit<\/strong>.<\/li>\n\n\n\n
  2. Navigate to the Creatives<\/strong> section.<\/li>\n\n\n\n
  3. Select Associate Creatives<\/strong>.<\/li>\n\n\n\n
  4. Select the green plus sign (+)<\/strong> next to the applicable Creative or Creatives.\n