{"id":10556,"date":"2025-04-02T16:34:13","date_gmt":"2025-04-02T16:34:13","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/edit-a-line"},"modified":"2026-10-08T19:25:45","modified_gmt":"2026-10-08T19:25:45","slug":"edit-a-line","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/edit-a-line","title":{"rendered":"Edit a Line"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Existing Lines can be updated when needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the type of change, users can make smaller operational edits directly from the <strong>Campaign<\/strong> or <strong>Flights<\/strong> views, or open the Line in <strong>Edit<\/strong> mode for full configuration changes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quick Edits From the Campaign<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Some common Line settings can be updated directly from the Campaign\u2019s <strong>Lines<\/strong> section without opening the full Line Edit page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the Campaign configuration, available quick edits can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Active Status<\/strong><\/li>\n\n\n\n<li><strong>Budget<\/strong><\/li>\n\n\n\n<li><strong>Budget Allocation Weight<\/strong><\/li>\n\n\n\n<li><strong>Bid Type<\/strong><\/li>\n\n\n\n<li><strong>Bid Price<\/strong><\/li>\n\n\n\n<li><strong>Advanced Bid Controls<\/strong>, when applicable<\/li>\n\n\n\n<li><strong>Budget Multiplier<\/strong><\/li>\n\n\n\n<li>Other applicable Line delivery settings<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Use Campaign-level quick edits for smaller operational changes when the setting is available directly from the Campaign view.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The exact fields available depend on how the Campaign is configured. For example, when <strong>Manage Budgets<\/strong> is enabled, some Line budget settings are controlled by the Campaign and may appear differently than they would on a Line with independent budget management.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Flight-Level Line Edits<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>Flights<\/strong> are enabled, Flight-specific Line budget settings must be managed from the Campaign\u2019s <strong>Flights<\/strong> tab rather than from the standard Line Edit page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the Campaign budget configuration, Flight-specific Line settings include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flight Line Budget<\/strong><\/li>\n\n\n\n<li><strong>Flight Budget Allocation Weight<\/strong><\/li>\n\n\n\n<li><strong>Flight Budget Multiplier<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These values apply to the Line within the selected Flight and must be edited from the <strong>Flights<\/strong> tab.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use the <strong>Flights<\/strong> tab when adjusting how a Line is budgeted within a specific Flight. For broader Line configuration changes, use Campaign-level quick edits or open the Line in <strong>Edit<\/strong> mode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For complete Flight setup and Line-level Flight controls, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/flights\">Campaign Flights<\/a><\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Edit a Line in Edit Mode<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For changes that require access to the full Line configuration:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to the applicable <strong>Advertiser > Campaign<\/strong>.<\/li>\n\n\n\n<li>Expand the <strong>Lines<\/strong> section.<\/li>\n\n\n\n<li>Select the Line you want to update.<\/li>\n\n\n\n<li>Select <strong>Edit<\/strong> in the upper-right corner.<\/li>\n\n\n\n<li>Update the applicable Line sections.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> to save all changes. Select Cancel to discard changes if needed.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the Campaign and Line configuration, some settings may be controlled at the Campaign level and unavailable for independent Line-level editing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Setup<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Setup<\/strong> section controls the primary configuration of the Line.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"3243\" height=\"1613\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-132801.png\" alt=\"\" class=\"wp-image-10623\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-132801.png 3243w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-132801-300x149.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-132801-1024x509.png 1024w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-132801-768x382.png 768w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-132801-1536x764.png 1536w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2025-04-04-132801-2048x1019.png 2048w\" sizes=\"auto, (max-width: 3243px) 100vw, 3243px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Editable settings can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Name: Rename your Line.<\/li>\n\n\n\n<li>Inventory Type: Select Web, In-App, or Combined.<\/li>\n\n\n\n<li>Active Status: Check the \u2018Active\u2019 to set Line to live and uncheck it if you want to pause the Line.<\/li>\n\n\n\n<li>Code: Optional and for reporting purposes.<\/li>\n\n\n\n<li>Bid Type: Select Basic Bid, Bid at Floor, Advanced Bid Controls<\/li>\n\n\n\n<li>Bid Price<\/li>\n\n\n\n<li>Budget Multiplier, if Flights are not enabled<\/li>\n\n\n\n<li>Enable Foot Traffic Reporting<\/li>\n\n\n\n<li>Foot Traffic Lookback, when Foot Traffic Reporting is enabled<\/li>\n\n\n\n<li>Budget Allocation Weight, if Manage Budgets enabled on the Campaign level<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Campaign Managed Budgets<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When <strong>Manage Budgets<\/strong> is enabled on the parent Campaign, applicable Line budget settings are controlled by the Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lines follow the Campaign\u2019s applicable <strong>Start Date<\/strong>, <strong>End Date<\/strong>, and <strong>Budget Type<\/strong>, and Campaign-managed budget allocation is configured using Line weights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Line-level budget control is required, <strong>Manage Budgets<\/strong> must be disabled on the Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Flights are enabled, Flight-specific Line budgets, allocation weights, and Budget Multipliers are managed from the <strong>Flights<\/strong> tab rather than from Line Setup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For complete definitions and setup behavior, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-setup\"><strong>Line Setup<\/strong><\/a>, <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-setup\">Campaign Setup<\/a><\/strong>, and <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/flights\">Flights Setup<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Pacing &amp; Dayparts<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Line-level Pacing &amp; Dayparts can be edited when <strong>Manage Dayparts<\/strong> is not enabled on the parent Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To update Line-level Pacing &amp; Dayparts:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Pacing &amp; Dayparts<\/strong> within the Line.<\/li>\n\n\n\n<li>Update the applicable pacing and Daypart settings.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> when all Line edits are complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If <strong>Manage Dayparts<\/strong> is enabled on the Campaign, the Campaign controls Pacing &amp; Dayparts for its Lines and the Line-level settings cannot be edited independently.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To move control to the Line level:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Edit the parent Campaign.<\/li>\n\n\n\n<li>Disable <strong>Manage Dayparts<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> to save the Campaign.<\/li>\n\n\n\n<li>Return to the Line and edit <strong>Pacing &amp; Dayparts<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For complete definitions and configuration options, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pacing-dayparts\">Pacing &amp; Dayparts<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Frequency &amp; Recency<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If <strong>Enable Line Frequency<\/strong> is enabled in Line Setup, Line-level Frequency &amp; Recency settings can be edited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To update these settings:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Frequency &amp; Recency<\/strong> within the Line.<\/li>\n\n\n\n<li>Update the applicable Frequency &amp; Recency settings.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> when all Line edits are complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Frequency &amp; Recency can be configured at both the Campaign and Line levels. If configured at both levels, <strong>Campaign-level Frequency &amp; Recency takes precedence over the Line-level configuration<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For complete definitions and configuration options, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/frequency-recency\">Frequency &amp; Recency<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Foot Traffic Reporting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If <strong>Enable Foot Traffic Reporting<\/strong> is enabled in Line Setup, Foot Traffic locations can be managed from the Line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To update Foot Traffic Reporting:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Foot Traffic Reporting<\/strong> within the Line.<\/li>\n\n\n\n<li>Add, edit, or remove the applicable Locations.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> when all Line edits are complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Locations can be configured using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Address<\/strong><\/li>\n\n\n\n<li><strong>Latitude Longitude (Lat Long)<\/strong><\/li>\n\n\n\n<li><strong>Geofence<\/strong><\/li>\n\n\n\n<li><strong>Bulk Upload<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For complete setup instructions, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-foot-traffic-reporting\">Line Foot Traffic Reporting<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Targeting Section<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Targeting<\/strong> section controls the Line-level Targeting configuration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To update Line Targeting:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to <strong>Targeting<\/strong> within the Line.<\/li>\n\n\n\n<li>Select <strong>Edit Targeting<\/strong>.<\/li>\n\n\n\n<li>Update the applicable Targeting settings.<\/li>\n\n\n\n<li>Select <strong>Save<\/strong> in the Targeting window.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> when all Line edits are complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign- and Line-level Targeting are evaluated together. Review both levels when updating a Line to confirm that the combined configuration produces the intended inventory eligibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For complete Targeting definitions and available methods, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/targeting\">Targeting Methods<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\">Creatives<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Creatives can be managed at the Line level when <strong>Manage Creatives<\/strong> is not enabled on the parent Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To update Line-level Creative associations:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Creatives<\/strong> within the Line.<\/li>\n\n\n\n<li>Select <strong>Associate Creatives<\/strong>.<\/li>\n\n\n\n<li>Add or remove the applicable Creatives.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> when all Line edits are complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Creatives must be created and edited at the Advertiser level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If <strong>Manage Creatives<\/strong> is enabled on the Campaign, Creatives are managed at the Campaign level and cannot be associated independently with individual Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To move Creative management to the Line level:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Edit the parent Campaign.<\/li>\n\n\n\n<li>Disable <strong>Manage Creatives<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong>.<\/li>\n\n\n\n<li>Return to the Line and associate the applicable Creatives.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">For detailed Line-level behavior, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-creatives\">Line Creatives<\/a><\/strong>. For Creative creation, editing, specifications, and eligibility, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/creative-specs\"><strong>Creatives<\/strong>.<\/a><\/p>\n<\/div><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Audiences<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Targeting can be managed directly from the Line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To update Line-level Audiences:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Audiences<\/strong> within the Line.<\/li>\n\n\n\n<li>Select <strong>Associate Segments<\/strong>.<\/li>\n\n\n\n<li>Add, remove, or update the applicable Audience Segments and Boolean Logic.<\/li>\n\n\n\n<li>Close the Audience window.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> when all Line edits are complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Audience Targeting can also exist at the Campaign level. When Audiences are configured at both levels, the Campaign and Line Audience requirements are evaluated together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Review the complete Campaign and Line Audience configuration when making changes, particularly when different Audience types or related Targeting restrictions are layered across both levels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Line-specific guidance, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-audiences\">Line Audiences<\/a>. For Audience association and Boolean Logic, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/audiences\/associate-segments\">Associate Segments<\/a><\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pixels<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pixels can be managed at the Line level when <strong>Manage Pixels<\/strong> is not enabled on the parent Campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To update Line-level Pixel associations:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Navigate to <strong>Pixels<\/strong> within the Line.<\/li>\n\n\n\n<li>Select <strong>Associate Pixel<\/strong>.<\/li>\n\n\n\n<li>Add or remove the applicable Pixels.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong> when all Line edits are complete.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Pixels must be created and edited at the Advertiser level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If <strong>Manage Pixels<\/strong> is enabled on the Campaign, Pixels are managed at the Campaign level and cannot be associated independently with individual Lines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To move Pixel management to the Line level:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Edit the parent Campaign.<\/li>\n\n\n\n<li>Disable <strong>Manage Pixels<\/strong>.<\/li>\n\n\n\n<li>Select <strong>Submit<\/strong>.<\/li>\n\n\n\n<li>Return to the Line and associate the applicable Pixels.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Practice:<\/strong> When the same Pixels apply across multiple Lines, manage them at the Campaign level. This makes the Pixel configuration easier to review in the UI because all associated Pixels can be viewed and managed in one place across the Campaign\u2019s Lines. Reporting is not affected by whether the Pixel is associated at the Campaign or Line level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For detailed Line-level behavior, see <strong><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-pixels\">Line Pixels<\/a><\/strong>. For Pixel creation and management, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\"><strong>Pixels<\/strong>.<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":10498,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10556","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10556"}],"version-history":[{"count":17,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10556\/revisions"}],"predecessor-version":[{"id":16124,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10556\/revisions\/16124"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10498"}],"next":[{"title":"Clone a Line","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/clone-a-line","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10557"}],"prev":[{"title":"Create a Line","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10499"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10556"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}