{"id":10448,"date":"2025-04-01T20:47:44","date_gmt":"2025-04-01T20:47:44","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/edit-an-ip-conversion-pixel"},"modified":"2026-06-29T19:27:21","modified_gmt":"2026-06-29T19:27:21","slug":"edit-an-ip-conversion-pixel","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/edit-an-ip-conversion-pixel","title":{"rendered":"Edit an IP Conversion Pixel"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"576\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102146.png\" alt=\"\" class=\"wp-image-12463\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102146.png 869w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102146-300x199.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102146-768x509.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><\/figure>\n\n\n\n<p>To edit an existing IP Conversion Pixel, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Access the Pixel: In the Advertiser, click on the existing IP Conversion Pixel. This will open the pixel settings.<\/li>\n\n\n\n<li>Include Query String Macros: After placing the pixel with any of the following macros included, work with your developer to switch out the macros with the actual values you want to pass in.\n<ul class=\"wp-block-list\">\n<li>Once the pixel has been generated, you can track additional parameters by selecting the corresponding boxes for:\n<ul class=\"wp-block-list\">\n<li><strong>Order ID<\/strong>: The unique order ID generated by your site.<\/li>\n\n\n\n<li><strong>Order Amount<\/strong>: The total order value associated with the Order ID generated by your site.<\/li>\n\n\n\n<li><strong>Client IP<\/strong>: The visitor\u2019s IP address captured by your site at the time of the pixel fire.<\/li>\n\n\n\n<li><strong>Consumer ID<\/strong>: A unique customer, lead, or visitor ID generated by your site.<\/li>\n\n\n\n<li><strong>Chrome Conversions<\/strong>: Chrome conversions are only available for campaigns running on the CTV platform.<\/li>\n\n\n\n<li><strong>GDPR Consent<\/strong>: The visitor&#8217;s consent string collected by your site.<\/li>\n\n\n\n<li>GDPR: A flag (<code>0<\/code> or <code>1<\/code>) that indicates whether GDPR applies to the visitor.<\/li>\n\n\n\n<li>Custom Variable 1: This adds var1=VAR1 to the pixel URL and populates Custom Variable 1 in Custom Reporting. To pass additional values, add var2, var3, or var4 using the same format. Work with your web developer to replace the placeholders with the intended values.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Work with Your Web Developer: After selecting the desired tracking values, work with your web developer to dynamically replace the placeholders in the pixel code with the intended values. This ensures that the pixel collects the appropriate data from your website.\n<ul class=\"wp-block-list\">\n<li>Pixel URL Img: Recommended for most use cases. The image pixel is more widely supported and works reliably across environments.<\/li>\n\n\n\n<li>Pixel URL JS: Collects additional user data and may be preferred by some publishers, but is rarely needed. Use only when enhanced tracking is required and supported.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p>By following these steps, you can customize the pixel to capture the necessary information and optimize your campaign tracking. For more information on the metrics available for the IP Conversion Pixel, see here:&nbsp;<a href=\"https:\/\/wiki.pontiac.media\/?docs=new-test-section\/reporting\/quick-metrics\/ip-conversion-pixel-metrics\">IP Conversion Pixel Metrics<\/a><\/p>\n\n\n\n<p>Users can also opt into creating a custom audience after the initial pixel creation by checking the Create Custom Audience checkbox. This creates a Pixel IP-based audience from pixel fires. The Days to Live value defaults to 180 days, but users can update it as needed. Common values are 30, 60, or 90 days, and the maximum value is 180 days. Users are only added to the audience if they visit the site after the pixel is placed.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9915,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","doc_tag":[],"class_list":["post-10448","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10448"}],"version-history":[{"count":9,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10448\/revisions"}],"predecessor-version":[{"id":13799,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10448\/revisions\/13799"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9915"}],"next":[{"title":"Query String Parameters","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/query-string-parameters","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10935"}],"prev":[{"title":"Create an IP Conversion Pixel","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/create-an-ip-conversion-pixel","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10446"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10448"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}