{"id":10448,"date":"2025-04-01T20:47:44","date_gmt":"2025-04-01T20:47:44","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/edit-an-ip-conversion-pixel"},"modified":"2026-09-02T22:39:36","modified_gmt":"2026-09-02T22:39:36","slug":"edit-an-ip-conversion-pixel","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/edit-an-ip-conversion-pixel","title":{"rendered":"Edit an IP Conversion Pixel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">To edit an existing IP Conversion Pixel:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"626\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-02-151646.png\" alt=\"\" class=\"wp-image-14921\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-02-151646.png 1008w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-02-151646-300x186.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-09-02-151646-766x476.png 766w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the <strong>Advertiser<\/strong> where the Pixel was created, or search for the Pixel by <strong>Name<\/strong> or <strong>ID<\/strong> using the main search bar.<\/li>\n\n\n\n<li>Select the Pixel you would like to edit.<\/li>\n\n\n\n<li>Update any applicable fields:\n<ul class=\"wp-block-list\">\n<li><strong>Name:<\/strong> Update the Pixel name.<\/li>\n\n\n\n<li><strong>Create Custom Audience:<\/strong> Select or unselect this option to control whether a Pixel IP Audience is created from qualifying Pixel fires.\n<ul class=\"wp-block-list\">\n<li><strong>Days to Live:<\/strong> Determines how long each record remains active in the Audience. The default is <strong>180 days<\/strong>. Common values are 30, 60, or 90 days, with a maximum of 180 days. Users are added to the Audience only from qualifying Pixel activity that occurs after Audience creation is enabled.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Query String Parameters:<\/strong> Select additional parameters to include in the Pixel URL:\n<ul class=\"wp-block-list\">\n<li>Once the pixel has been generated, you can track additional parameters by selecting the corresponding boxes for:\n<ul class=\"wp-block-list\">\n<li><strong>Order ID<\/strong>: The unique order ID generated by your site.<\/li>\n\n\n\n<li><strong>Order Amount<\/strong>: The total order value associated with the Order ID generated by your site.<\/li>\n\n\n\n<li><strong>Client IP<\/strong>: The visitor\u2019s IP address captured by your site at the time of the pixel fire.<\/li>\n\n\n\n<li><strong>Consumer ID<\/strong>: A unique customer, lead, or visitor ID generated by your site.<\/li>\n\n\n\n<li><strong>GDPR Consent<\/strong>: The visitor&#8217;s consent string collected by your site.<\/li>\n\n\n\n<li>GDPR: A flag (<code>0<\/code> or <code>1<\/code>) that indicates whether GDPR applies to the visitor.\n<ul class=\"wp-block-list\">\n<li>For more documentation, see here: <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/seats\/gdpr-compliant-seats\/gdpr-query-string-macros\">GDPR Query String Macros<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Custom Variable 1: This adds var1=VAR1 to the pixel URL and populates Custom Variable 1 in Custom Reporting. To pass additional values, add var2, var3, or var4 using the same format. Work with your web developer to replace the placeholders with the intended values.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">When query string parameters are added or changed, work with your web developer to dynamically replace the placeholders with the appropriate values before the Pixel fires.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Update the Pixel Implementation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">If an edit changes the Pixel URL or parameters being passed, update the Pixel anywhere it has already been implemented so the revised configuration is used.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website Activity: A Pontiac Pixel placed on an Advertiser&#8217;s website, such as a homepage, product page, checkout page, or other conversion page.<\/li>\n\n\n\n<li>Creative Exposure: A Pontiac Pixel added to a Creative as an Impression Tracker to measure Creative exposure and, when enabled, build a Pixel IP Audience for future retargeting.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Save the Pixel after completing the desired changes.<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9915,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10448","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10448"}],"version-history":[{"count":13,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10448\/revisions"}],"predecessor-version":[{"id":14928,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10448\/revisions\/14928"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9915"}],"next":[{"title":"Piggyback Pixels","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/piggyback-pixels","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/14585"}],"prev":[{"title":"Create an IP Conversion Pixel","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/create-an-ip-conversion-pixel","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10446"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10448"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}