{"id":10446,"date":"2025-04-01T20:46:35","date_gmt":"2025-04-01T20:46:35","guid":{"rendered":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/create-an-ip-conversion-pixel"},"modified":"2026-09-02T22:39:36","modified_gmt":"2026-09-02T22:39:36","slug":"create-an-ip-conversion-pixel","status":"publish","type":"docs","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/create-an-ip-conversion-pixel","title":{"rendered":"Create an IP Conversion Pixel"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"874\" height=\"298\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102240.png\" alt=\"\" class=\"wp-image-12465\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102240.png 874w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102240-300x102.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-03-27-102240-768x262.png 768w\" sizes=\"auto, (max-width: 874px) 100vw, 874px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To create an IP Conversion Pixel, follow these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Navigate to the applicable <strong>Advertiser<\/strong>, or create a new Advertiser if needed.<\/li>\n\n\n\n<li>Select <strong>New Pixel<\/strong>.<\/li>\n\n\n\n<li>Enter a <strong>Name<\/strong> for the Pixel.<\/li>\n\n\n\n<li>Configure the optional <strong>Create Custom Audience<\/strong> setting:\n<ul class=\"wp-block-list\">\n<li>Select <strong>Create Custom Audience<\/strong> to create a Pixel IP Audience from qualifying Pixel fires for future targeting or exclusion. <\/li>\n\n\n\n<li><strong>Days to Live:<\/strong> Determines how long each record remains active in the Audience. The default is <strong>180 days<\/strong>. Common values are 30, 60, or 90 days, with a maximum of 180 days. Users are added to the Audience only from qualifying Pixel activity that occurs after Audience creation is enabled.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Create Custom Audience (Optional): Check the box if wanting to create an audience for retargeting or exclusion purposes.\n<ul class=\"wp-block-list\">\n<li>Set Days to Live: Set to 180 days by default. Set the number of days to live. Typically 30, 60, 90 days is input here. The maximum is 180 days.<\/li>\n\n\n\n<li>Note that users are only added to the audience if they visit the site after the pixel is placed.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select <strong>Save<\/strong>.<\/li>\n\n\n\n<li>Allow approximately <strong>30\u201360 seconds<\/strong> for the Pixel to generate.<\/li>\n\n\n\n<li>Open the newly created Pixel to view the generated Pixel URLs and additional configuration options.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"969\" height=\"537\" src=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-124819.png\" alt=\"\" class=\"wp-image-13256\" srcset=\"https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-124819.png 969w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-124819-300x166.png 300w, https:\/\/wiki.pontiac.media\/wp-content\/uploads\/2025\/04\/Screenshot-2026-05-05-124819-768x426.png 768w\" sizes=\"auto, (max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li>Configure any optional <strong>Query String Parameters<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Order ID:<\/strong> The unique order ID generated by your site. <\/li>\n\n\n\n<li><strong>Order Amount:<\/strong> The total order value associated with the Order ID. <\/li>\n\n\n\n<li><strong>Client IP:<\/strong> The visitor&#8217;s IP address captured by your site when the Pixel fires. <\/li>\n\n\n\n<li><strong>Consumer ID:<\/strong> A unique customer, lead, or visitor ID generated by your site. <\/li>\n\n\n\n<li><strong>GDPR Consent:<\/strong> The visitor&#8217;s consent string collected by your site. <\/li>\n\n\n\n<li><strong>GDPR:<\/strong> A flag (<code>0<\/code> or <code>1<\/code>) indicating whether GDPR applies to the visitor.\n<ol class=\"wp-block-list\">\n<li>For additional information, see <a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/seats\/gdpr-compliant-seats\/gdpr-query-string-macros\">GDPR Query String Macros<\/a>.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li><strong>Custom Variable 1:<\/strong> Adds <code>var1=VAR1<\/code> to the Pixel URL and makes the value available as Custom Variable 1 in Custom Reporting. Additional values can be passed using <code>var2<\/code>, <code>var3<\/code>, and <code>var4<\/code>.<\/li>\n\n\n\n<li>When query string parameters are included, work with your web developer to dynamically replace the placeholders with the appropriate values before the Pixel fires.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Select the desired Pixel implementation:\n<ul class=\"wp-block-list\">\n<li><strong>Pixel URL Img:<\/strong> Recommended for most use cases. Image pixels are widely supported and work reliably across environments. <\/li>\n\n\n\n<li><strong>Pixel URL JS:<\/strong> Supports additional functionality and may be used when JavaScript-based tracking is required and supported.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Implement the Pixel in the desired location:\n<ul class=\"wp-block-list\">\n<li><strong>Website Activity:<\/strong> Place the Pixel on the Advertiser&#8217;s website. It can be placed across the site, such as in the header, or on a specific page such as a product, checkout, or confirmation page depending on the activity you want to measure.<\/li>\n\n\n\n<li><strong>Creative Exposure:<\/strong> A Pontiac Pixel can also be added to a Creative as an Impression Tracker when Creative exposure tracking or Pixel IP Audience creation is desired.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Associate the Pixel with the applicable <strong>Campaign or Line<\/strong> where conversion performance should be measured.\n<ul class=\"wp-block-list\">\n<li>For association instructions, see:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/campaigns-2\/create-a-campaign\/campaign-creatives\">Campaign Creatives<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/lines\/create-a-line\/line-creatives\">Line Creatives<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":9915,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_is_vendor_doc":"0","footnotes":""},"doc_tag":[],"class_list":["post-10446","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"comment_count":0,"_links":{"self":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10446"}],"version-history":[{"count":11,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10446\/revisions"}],"predecessor-version":[{"id":14932,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10446\/revisions\/14932"}],"up":[{"embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9915"}],"next":[{"title":"Edit an IP Conversion Pixel","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/edit-an-ip-conversion-pixel","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/10448"}],"prev":[{"title":"IP Conversion Pixels","link":"https:\/\/wiki.pontiac.media\/?docs=ctv-documentation\/pixels\/ip-conversion-pixels","href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=\/wp\/v2\/docs\/9918"}],"wp:attachment":[{"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10446"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/wiki.pontiac.media\/index.php?rest_route=%2Fwp%2Fv2%2Fdoc_tag&post=10446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}